New Zealand To Host 10,000 Elite Amway Distributors

Amway, CEO, Doug DeVos


A New Zealand resort town is celebrating winning a bid to host a series of meetings for Michigan-based Amway Corp.'s China affiliate.

It's considered a major tourism victory for the island country in the southwestern Pacific Ocean.

Queenstown will host 10,000 elite Amway China distributors for what is being described as a series of five-day incentive trips in the last half of 2018.

The tourism contract is such a big windfall that New Zealand Prime Minister John Key, who does double duty as Minister of Tourism, announced the contract last week during a visit to China.

This is by far the biggest incentive business New Zealand has ever won, and it sends a strong message that New Zealand is a serious contender in the global incentive market, he is quoted as saying in a statement released to the media.

China is now our second-largest and fasting growing tourism market, contributing nearly NZ$1.7 billion to the economy in 2015. And Chinese tourists have the highest daily spend of any of our visitors.

Hosting Amway China's 2018 Leadership Seminar will generate $50 million in New Zealand currency, which roughly translates to $34 million in U.S. dollars.

Another $10 million is expected in personal spending by the Chinese visitors.

The deal not only is a boon for Queenstown but for the nation's government-owned Air New Zealand, which is handling air transportation for the Amway visitors.

New Zealand is roughly a 14-hour flight from Amway China's headquarters in Guangzhou in southern China.

The contract is through the Grand Rapids area-headquartered multi-level marketing giant's affiliate, Amway China.

China is Amway's biggest market, generating about one-third of the company's annual revenues, which were $9.5 billion in 2015.

About Amway

Amway  is a $9.5 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2014 made Amway the No. 1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings.

Get more information, facts and figures about Amway, click here for the Amway overview.

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