Dominican Entrepreneur José Herrera Achieves National Director Rank With Total Life Changes

Latin America has become one of TLC’s top emerging markets, and few are more emblematic of that success than José Herrera. Born and raised in the city of Higüey, Dominican Republic, José joined Total Life Changes in June 2015 with no prior experience in network marketing.

A husband and father of four, José dreamed of providing his children Jessica, José Ángel, Jhendry Abigail and Sara Liz with a first-class education so that they would have no limits on their own dreams.

Interestingly, it was actually José’s wife Jhendry who signed up for TLC first, seeking to lose weight and improve her diet by using healthier products. When the couple’s sponsor, Julio Lama, explained the TLC business model to José, he immediately saw more potential to the concept than a few lost pounds.

“I’ve been a successful traditional businessman,” says José, “And I was happy with the level of success I’d achieved. But when I considered TLC’s compensation plan and tried their incredible products, I knew I was onto something much bigger.”

The first 48 hours are traditionally the biggest challenge for new TLC Independent Business Owners (IBOs), but they’re also a way of proving one’s mettle. “It wasn’t easy to make the mental transition from traditional business to network marketing, but I knew that I would achieve it,” says José. When asked why, he says, simply, “Because the one who never surrenders, wins.”

That unyielding determination has helped José reach an income of $22,000 a month and the rank of National Director. “We love the culture of this company because it is based on helping others in all areas of their lives, physical, emotional and economic,” says José, whose wife is also a Regional Director with TLC. “Our motto in life has always been ‘Blessed to Bless.’ It’s something we feel like we can achieve thanks to the total support of Total Life Changes.”

“The products are really natural,” he continues, “and because of their quality the company is constantly growing. It’s allowed us to make a real difference in the lives of others. And it’s only going to get better from here.”

About Total Life Changes

Total Life Changes offers a diverse product portfolio of health, wellness and beauty products. President and Tea Executive Officer Jack Fallon created TLC over 16 years ago with a single product: NutraBurst®.

Since that time, TLC has continued to develop the Iaso® brand of products to include a diverse and attractive product portfolio matched with a hybrid binary compensation plan that allows IBOs of TLC to be rewarded quickly for introducing new customers to our products and business opportunity. Find out why so many are saying, “It really is different over here.”