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Utah Network Marketing

Network Marketing The Second-Biggest Industry In Utah With $8.5+ Billion In Revenue

Utah in the USA and its capital Salt Lake City is famous for its world-class ski resorts, nature and the Church of Jesus Christ of Latter-day Saints (LDS Church).

Beyond that, however, Utah has a lesser-known claim to fame: It is the unofficial world capital of multi-level marketing and direct sales companies.

There are at least 100 Network Marketing companies in Utah alone, generating est $8.5 + Billion in annual revenue and making direct sales the second-biggest industry in Utah behind tourism, according to Loren Israelsen, executive director of the Utah-based United Natural Products Alliance.

Under corporate executives there is a strong “Old Boys network culture” many executives have worked with each other in different companies, helping each other to success.

Top earners such as Ken and Carol Porter with life time earnings of $28 million, Steve and Melyn Campbell $26 Million, Nathan Ricks $50 million and Mark Comer $17 Million are Utah based residents.

Per capita, Utah has more MLMs than any other state.“It must have something to do with the way LDS culture works in the valley,” said Ann Dalton, CEO of the beauty product direct-seller Perfectly Posh, from her Salt Lake City office.

Connections fostered in LDS communities, said Dalton, create a hotbed for businesses with a social sharing model. The prevalence of national and international missions by young men and women for the LDS church, she speculates, plays a huge role.

“You get a lot of return missionaries who speak every language on the planet, then all of a sudden you have a sales force that’s very well connected,”

she said. “They’re connecting with their friends, they know the languages, they’re tech savvy. That’s my untested theory.”

Kirk Jowers, VP of corporate relations and European markets at doTERRA, agrees.

“It would be very difficult for doTERRA to experience the success it’s had in any other state,” Jowers said of the essential oils company, which boasts more than 50,000 doTERRA consultants, or “wellness advocates,” in Utah alone.

“We are able to run a global office out of Utah, with 1,900 employees communicating in, literally, more than 100 languages.”

For Alyx Garner, Lipsense lipstick consultant and mother of two, the prevalence of MLMs in Utah is about more than an educated Mormon sales force.

“There’s so much pressure in LDS culture to be a stay-at-home mom,” said Garner, a devout Mormon who took up direct sales while raising her children.

The numbers back up Garner’s claim: Utah has one of the highest concentration of stay-at-home mothers in the country, according to a national study by the New York Times, which estimates 46 percent of prime-age women in Provo are not working, while 8 percent of men are not.

Garner estimates about 75 percent of Utah women she knows are involved in direct sales, some because they want to stay in the workforce and others because they want to contribute to household income.

These women, Garner said, turned to direct sales companies as a way to bring in money and still work around motherhood’s demanding schedule.

“A lot of moms still want to contribute financially to the home and help their husbands,”

Garner has eight sellers in her “downline.” For those who don’t speak MLM, that means she has eight people she personally recruited to sell products underneath her, earning her a small commission from their sales. Last month, she made about $1,000 in profit from personal sales and an additional $250 in commission from downline sellers.

“That’s pretty small,” Garner explained. “For now, it’s more about getting discounts on products and making some profit from what I’m selling. Down the line, if I’m one of those people who can make $12,000 a month with a million people under me, that would be cool.”

“Women are starting businesses more and more,” Dalton said.

“Things like this are really appealing because it lets them do it on their own terms, around their family, around another job. That’s very important to me.”

Utah based Companies in the Business For Home database with 2015 revenue, $1 million means “not available”.

Article partly based on: Follow the profit

RankNameCityStateRevenue 2015
1
Nu Skin
Provo
UTAH
2250
2
Young Living
Lehi
UTAH
1000
3
USANA
Salt Lake City
UTAH
918
4
DoTerra
Pleasant Grove
UTAH
625
5
Morinda
Provo
UTAH
400
6
Younique
Lehi
UTAH
375
7
Nature's Sunshine Products
Lehi
UTAH
325
8
Unicity Int.
Orem
UTAH
275
9
Modere
Springville
UTAH
270
10
Jamberry Nails
Lindon
UTAH
224
11
LifeVantage
Sandy
UTAH
190
12
Stampin' Up!
Riverton
UTAH
165
13
Zija International
Lehi
UTAH
129
14
Zrii
Draper
UTAH
119
15
Synergy Int. (Nature's Sunshine)
Pleasant Grove
UTAH
114
16
ARIIX
Bountiful
UTAH
112
17
XanGo
Lehi
UTAH
100
18
ASEA
Salt Lake City
UTAH
75
19
ForeverGreen - FgXpress
Orem
UTAH
67
20
QSciences
American Fork
UTAH
55
21
Sisel International
Springville
UTAH
51
22
Xyngular
Lehi
UTAH
48
23
Perfectly Posh
Salt Lake City
UTAH
45
24
Send Out Cards
Salt Lake City
UTAH
45
25
Max International
Salt Lake City
UTAH
40
26
Rain International
American Fork
Utah
40
27
TruVision Health
Draper
UTAH
40
28
Qivana
Provo
UTAH
30
29
Tavala
American Fork
UTAH
30
30
Uppercase Living (JRJR Networks)
Salt Lake City
UTAH
25
31
Visi
Pleasant Grove
UTAH
25
32
Agel (JRJR Networks)
Pleasant Grove
UTAH
20
33
Close To My Heart
Pleasant Grove
UTAH
19
34
LivElite (Syntek Global)
Draper
UTAH
16
35
BellaVita
Salt Lake City
Utah
15
36
Paparazzi Accessories
Hurricane
UTAH
15
37
Limitless Worldwide
Salt Lake City
UTAH
12
38
Thrive Life
American Fork
UTAH
12
39
Veo Natural
Ogden
UTAH
12
40
A Leisure Life
Sandy
UTAH
10
41
Yoli
Salt Lake City
UTAH
10
42
Plunder Design
Payson
UTAH
8
43
1ViZN
Lehi
Utah
7
44
Regeneca
Cottonwood Heights
Utah
7
45
EPX Body
Layton
UTAH
6
46
Sibu Beauty
Midvale
UTAH
6
47
Xerveo
Salt Lake City
UTAH
6
48
Color by Amber
Salt Lake City
UT
5
49
Symmetry Global
Salt Lake City
UTAH
5
50
Tranont
Lehi
UTAH
5
Showing 1 to 50 of 94 entries
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