Modere Appoints Asma Ishaq As CEO

Modere Appoints Asma Ishaq As CEO

Modere, a healthy, safe and clean-lifestyle brand of dietary supplements, household and personal-care products with a presence worldwide, today announced that Asma Ishaq, the President of the companys Collagen Sciences division and its Chief Industry Relations Officer, will become Chief Executive Officer (CEO), effective immediately.

Modere is a Triple A classified opportunity by Business For Home, the top rank.

She succeeds Robert S. Conlee, who will become the companys Chairman.

Ms. Ishaq has significant experience in skincare and nutritional supplement manufacturing, product development and formulation, across multiple distribution channels. Ms. Ishaq has served the direct-selling channel on the DSA Board of Directors, the nutrition industry as a Committee Member on the Council of Responsible Nutrition and the personal care industry as an advisory panel member of the International Fragrance Association of North America (IFRANA). 

Ms. Ishaq is also a celebrated speaker who has spoken at dozens of conferences and appeared on TV and radio programs. She earned her B.A. from the University of California, Berkeley, and, as a Ben F. Love scholar, received a dual M.B.A. in finance and marketing from Rice University.

Throughout her extensive career, Ms. Ishaq has maintained a clear vision to establish innovative concepts in health and beauty. Co-founding Jusuru International Inc. in 2009, Ms. Ishaq led the company through its acquisition by Modere in February 2017. 

Jusuru was the company behind award-winning nutraceuticals and skincare products based on a multi-patented Collagen/HA Matrix Technology® intended for joint, skin, and connective tissue health. Her companys clinically-substantiated Liquid BioCell® products have pioneered the collagen and hyaluronic acid dietary supplement and skincare markets.

Asma is a proven entrepreneur who brings a tremendous amount of experience and best practices to our company,’ 

said James Zenni, President and CEO of Z Capital Partners and member of Moderes Board. She has significantly influenced our organization in a short period of time and I know that she will build upon what the Modere team has accomplished to lead our company through its next phase of growth.’

I am honored to take the companys helm and follow in the footsteps of Robert, with whom I have worked closely during my time at Modere,’ 

said Ms. Ishaq. After experiencing double- and triple-digit growth rates in 2017 across our large markets including the United States, Canada, Australia and Europe, we will focus our resources on driving innovation, maintaining an unsurpassed level of excellence and continuing to set award-winning industry standards with our science-based, clean label products. I look forward to serving our internal and external teams in this new capacity and continuing Moderes growth.’

Mr. Conlee, who joined Modere in 2012 and has helped to rebrand the company globally and implement a new business model for its operations across 30 countries and 6 corporate offices, commented, 

I take great pride in helping to launch a world-class brand that helps improve quality of life in several ways. Under Asmas leadership, Modere is well-positioned to achieve our strategic growth plans. I look forward to continuing to contribute to Moderes future success and its efforts in providing opportunities and health benefits for thousands of people as Chairman.’

About Modere

Modere offers a category-leading portfolio of live clean lifestyle essentials including beauty and personal care, health and wellness, and household products that are equal parts safe, high-performing, and beautifully designed. At Modere, we create more than just products; we create meaningful experiences. 

We believe modern health involves live clean: pure nutrition, a clean environment, and safe ingredients across all products: consumable, topical and household. Modere brings a holistic approach to well-being and its products reflect a commitment to excellence and innovation, with tested formulas proven around the globe for 30 years. Modere is headquartered in Springville. Modere is a proud supporter of Vitamin Angels®.

About Z Capital Partners

Z Capital Partners, L.L.C. is the private equity management arm of Z Capital Group, L.L.C. Z Capital Group, L.L.C. (Z Capital’) is a leading alternative asset management firm with approximately $2.3 billion of regulatory assets under management across complementary private equity and credit businesses. For over two decades, the Partners of Z Capital have worked exclusively to realize significant capital appreciation by making controlling equity investments in companies across a diverse array of industries, including basic materials, branded consumer, automotive parts, capital equipment and general manufacturing.

Z Capital creates value for its investors by working constructively with management teams to generate investment returns by structurally improving the strategic position, competitiveness and profitability of its portfolio companies. The Z Capital Funds portfolio companies have aggregate annual revenues of approximately $1.3 billion, sell products in 57 countries, and have over 11,000 employees and an excess of 200,000 associates, directly and through joint ventures worldwide. The Z Capital investment strategy and portfolio companies are described at


Get more information, facts and figures about Modere, click here for the Modere overview.

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