LifeVantage (Nasdaq:LFVN) distributors now have the opportunity to sell the company’s products to customers in seven new markets as the result of a new Global Customer Program that recently launched.
LifeVantage is a Triple A classified opportunity by Business For Home.
Customers in five European countries – Austria, Belgium, France, Ireland, and Italy – and the Dominican Republic and New Zealand are now able to purchase LifeVantage products through the company’s field distributorship on a “not-for-resale” basis.
It’s all part of a new initiative that will allow LifeVantage to build a stronger global customer base and expand strategically.
“Expanding our global footprint is one of the company’s highest priorities,”
said LifeVantage CEO Darren Jensen.
“But we need to do it in a clear and calculated way.
This program will allow us to do that and better assess our longer-term investment strategy as it relates to the globalization of LifeVantage.”
Active distributors in any of LifeVantage’s current open markets, regardless of rank, can refer customers in the participating countries to their own replicated website to purchase product and establish subscription orders. The referring distributor will receive commissions on all purchases commensurate with the compensation plan of the market the distributor resides in.
Customers in Austria, Belgium, France, Ireland, and Italy can purchase products available in their respective markets (i.e., U.K., Netherlands, and Germany markets), which may include Protandim Nrf1 & Nrf 2 Synergizers and TrueScience Perfecting Lotion, Eye Serum, and/or Anti-Aging Cream.
All products currently available in the U.S. will be available to customers in New Zealand and the Dominican Republic. Products ordered in Europe will be fulfilled in the Netherlands, while products ordered in New Zealand and Dominican Republic will ship from the U.S.
Distributors engaging customers in these countries will not be required to complete an international enrollment form now that LifeVantage’s terms and conditions allow distributors to build in any country the company conducts business in.
The Global Customer Program opened in the following sequence: France, Ireland, and Italy on April 11; Austria and Belgium on April 12; and Dominican Republic and New Zealand on April 16, 2018.
The participating markets were prioritized and selected based largely on geography and proximity to proven existing markets. LifeVantage anticipates opening other Global Customer Program markets as circumstances dictate.
“We’re really excited about the potential of this new program,”
said LifeVantage Chief Sales Officer Justin Rose.
“Being able to leverage our existing global footprint and our distributors’ networks in neighboring markets were two major considerations for us in establishing this program.
Our plan is that these markets are just phase one and that we will be able to add other markets to the program as we go.”
The Global Customer Program is a customer-based program only. Based on the success of a given market, LifeVantage will be able to assess if a full market launch is in order.
About LifeVantage Corporation
LifeVantage Corporation (Nasdaq: LFVN) is a pioneer in Nutrigenomics – a new science dedicated to biohacking the human aging code.
The company is engaged in the identification, research, development and distribution of advanced nutraceutical dietary supplements and skin care products, including Protandim®, a line of scientifically-validated dietary supplements; TrueScience®, a line of Nrf2 infused skin care products; Petandim™ for Dogs, a companion pet supplement formulated to combat oxidative stress in dogs; Axio® Smart Energy Drink mixes; PhysIQ™, a Smart Weight Management System; and Omega+, a 3-in-1 fish oil supplement.
LifeVantage was founded in 2003 and is headquartered in Salt Lake City, Utah. For more information, visit www.lifevantage.com.
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