LifeVantage Launches in Ireland

LifeVantage (Nasdaq:LFVN) has launched its third European market in the past eight months, adding Ireland to its slate this week.

With select LifeVantage products having been offered in Ireland for approximately a year as part of the company’s Global Customer Acquisition Program, the country has already distinguished itself as a viable market.

“Ireland already has a solid base of customers who love our products and has proven itself a successful customer market in a relatively short period of time, so opening it up for distributor enrollments is the next natural progression,”

said LifeVantage Chief Sales Officer Justin Rose.

“We’re excited about Ireland’s prospects as our newest market.”  

The following products are available in Ireland: Protandim Nrf2 Synergizer® supplement, Omega+ fish oil supplement, Pro+ probiotic supplement, TrueScience® Beauty System, TrueScience Facial Cleanser, TrueScience Perfecting Lotion, TrueScience Eye Serum, TrueScience Anti-Aging Cream, and TrueScience Hand Cream. Protandim Nrf2 Synergizer® supplement is scheduled to be available in June.

LifeVantage has operated in the United Kingdom, including Northern Ireland, since 2016 and also has a European presence in Germany, Netherlands, Austria, and Spain, in addition to Ireland.

“The opening of Ireland is something that has been highly anticipated among many of our leaders in the UK in particular, and we expect it to be a productive asset in our larger European strategy,”

said LifeVantage CEO Darren Jensen.

“We’re excited to take this next step and grow our biohacking community in a part of the world that is key to our success.”

The company anticipates further expansion in Europe to support growth in the region, including in Belgium, which is currently scheduled for launch next month. Select LifeVantageproducts are currently available in Belgium on a not-for-resale basis as part of the same customer program.

With the addition of Ireland, LifeVantage now serves 14 markets in North America, Europe, Australia, and Asia.

About LifeVantage

LifeVantage Corporation (Nasdaq:LFVN) is a pioneer in Nutrigenomics – a new science dedicated to biohacking the human aging code. The company is engaged in the identification, research, development, and distribution of advanced nutraceutical dietary supplements and skin and hair care products, including Protandim®, a line of scientifically-validated dietary supplements;

TrueScience® Beauty and Hair Care Systems; Petandim™ for Dogs, a companion pet supplement formulated to combat oxidative stress in dogs; Axio® Smart Energy Drink mixes; PhysIQ™, a Smart Weight Management System; and Omega+, a 3-in-1 fish oil supplement. LifeVantage was founded in 2003 and is headquartered in Salt Lake City, Utah. For more information, visit www.lifevantage.com.