Maskcara Beauty Achieves $28 Million Revenue Up + 87 %

Maskcara Beauty Achieves $28 Million Revenue Up + 87 %

Maskcara Beauty, based in St. George, Utah, USA, and founded by Cara Brook Killpack caught our attention because of the excellent social media numbers the company achieved, outperforming larger companies.

For a small/ medium sized Direct Sales company the numbers are impressive:

  • 6,6 million youtube views
  • 69,000 youtube subscribers
  • 131,000 Instagram followers
  • 32,000 Facebook likes
  • 7,400 Twitter followers

Maskcara Beauty seems to be a very product driven cosmetics company and that pays off.

Network Marketing pro and rising star Michelle Eldridge is one of the active distributors.

Founder Cara Brool Killpack stated:

“I live in Southern Utah with my husband and three boys and one girl. (We’re a foster family!) When I’m not being a mom, I’m a makeup artist, beauty blogger and business owner. I created Maskcara to share my love of beauty.

I believe that most women are twice as pretty as they give themselves credit for inside and out, I’m on a mission to change that.

Even at 11 years old I could tell that there was a problem with the beauty industry. Instead of making women feel more beautiful I saw a tendency to make them feel more insecure, by convincing them they needed more and more products and more and more rules to abide by in order to meet the standard.

“I’m a face connoisseur. It’s almost distracting how much beauty I see in women all day long. Every face I work on inspires me because they each have such unique and stunning features. I’m honestly and truly baffled when they tell me about the flaws that bother them. My goal is to help them see the what I see”.

About Maskcara Beauty

Everything we do and everything we create is based on what we believe in. That helping others look beautiful is nice, but helping them believe they are beautiful is life changing. Happiness is contagious. And with enough courage, creativity, and optimism, you actually can have your cake and eat it too.

Maskcara Beauty was founded by Cara Brook, beauty blogger/makeup artist, in 2013 on the idea that makeup should be used to enhance the true beauty in a woman’s face, rather than covering it up. Our premier one of a kind IIID foundation enhances skin tone, camouflages blemishes and dark circles, sculpts features and creates the “perfect lighting” on your face all in one quick application. For more information please visit


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