How to Get More Visibility for Your Direct Selling Business
It’s a question this website, Business For Home, often receives. And after 17+ years we feel comfortable to give this free advice — both for companies, and also for field leaders.
Implementing this advice has resulted for many years in increased visibility and sales. In fact, it was reported that companies following our advice increased a total of $500+ million in 2019; other years are similar.
The key is distributor recognition. You want to be consistently sharing good news; this includes any growth stats, launches or new initiatives. Doing so only through your own channels is like preaching to the choir.
The real impact comes when recognition is shared on third-party platforms like this news website (the industry’s largest readership) or other direct selling outlets. Of course, field leaders will also want to use their social media channels to celebrate their team members as much as possible. But recognition is most effective when the company itself participates as well.
Our advice? Share news every week, such as:
- Distributor and company success stories
- Distributor rank advancements (both top leaders and new rising stars)
- Field and corporate leaders joining the company
Press releases are especially powerful for highlighting these achievements. Leaders and new distributors alike love to be featured — many already have their own inspiring stories written out, so it is very little effort to get the content.
Month after month, the industry’s billion-dollar companies, growing companies, start-ups, and field leaders alike have chosen to do this through Business For Home. With millions of visitors from around the world — some of whom may be actively seeking out a new opportunity — third-party recognition is one of the most effective strategies available.
Below you’ll find 20 examples of how successful field leaders and companies have implemented this strategy. For questions on how to submit articles, please contact our Support Desk.
Examples of Rank Advancements:
- LifeWave – Steve and Gina Merritt
- Greenway Global – Yvonne Yen
- ByDzyne – Alejandro Sosa
- Frequense – Stacey Jobe
- Chogan – Sandro Cazzato
- Zinzino – Audrey and Sven Goebel
Examples of Field and Corporate Leaders Joining the Company:
- Farmasi – Stormy Wellington
- MWR Life – Julio Acosta
- Velovita – Randi Schmitt
- Herbalife – Lynda Cloud
- Talk Fusion – Ken Porter
- Amare Global – Dr. Dana McGrady
- Super Patch – Stanecia Graham
Examples of Success Stories:
- Partner.Co – Brent Palmer Wins Vision Award
- Neora – Sales Growth
- LifeVantage – Revenue Up
- Longrich – Charles Tambou
- Utility Warehouse – Record Growth
- Bravenly Global – $10M Sales Month
- PM International – 28% Growth
Disclaimer: At BFH, we strive to keep all content—articles, press releases, data—as accurate and current as possible. However, treat this content as a guide, not as definitive authority for business decisions. Publishing a press release does not imply Business For Home BV endorses a company or individual, nor guarantees its claims. No warranties or representations, expressed or implied, are made regarding the accuracy, completeness, or suitability of information provided on this website. All content is provided “as-is,” without liability for errors or usage. Always fact-check and conduct your own due diligence. BFH publishes press releases for the global Direct Selling / Network Marketing / Home Business community. Laws governing Direct Selling can vary greatly by country; BFH does not warrant that any company or content is in full compliance with various local or country-specific laws; it’s up to the reader to research, verify and comply with all applicable local regulations.