LR Health & Beauty Prepares To Go Public

Germany’s LR Health & Beauty is preparing for a Frankfurt stock market flotation in the fourth quarter as its private equity owner seeks to take advantage of high equity valuations and monetize part of its holdings, people close to the matter said.

LR Health & Beauty is a direct sales enterprise, offering more than 300 nutritional supplements and cosmetics products with its customers getting discounts and provisions on orders if they agree to act as sales agents.

The company could be valued at more than 500 million euros ($591 million) in a potential initial public offering, the people said, adding that no decisions have been taken.

LR Health & Beauty’s owner, buyout firm Quadriga Capital, is working with Jefferies and Berenberg on the deal, they said.

Quadriga and the banks declined to comment, while LR Health & Beauty was not immediately available for comment.

The company, founded in 1985, last year generated adjusted earnings before interest, tax, depreciation and amortization of 42.5 million on sales of 285 million euros. In the first quarter of 2021, sales rose by 15%, while core earnings jumped 40%.

LR Health & Beauty is present in 29 countries and has 1,200 employees as well as thousands of what it calls sales partners. ($1 = 0.8455 euros)

About the LR Group

Under the motto “More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. As a modern social selling platform, the company combines personal exchange between sales partners and customers with efficient, digital solutions. This expertise is particularly evident in the “LR Connect” app developed by LR itself, which supports the community in building and developing its business.

LR’s goal is to improve people’s well-being and health with its portfolio – consisting of care and decorative cosmetics, nutritional supplements and fragrances. That is why the company continuously develops new products – from the power of nature in combination with the latest scientific findings.

The processing of Aloe vera has been one of the core competencies of LR Health & Beauty for more than 18 years. Only the valuable inside of the leaf is used for the products. In Ahlen, the company has established the most modern Aloe Vera production site for Aloe Vera Drinking Gels in Europe. In the fragrance segment, LR cooperates with national and international stars such as Guido Maria Kretschmer, Bruce Willis, Emma Heming-Willis and Cristina Ferreira.

LR has been firmly established in the market for over 35 years with around 1,200 employees and thousands of registered sales partners. LR also established the LR Global Kids Fund e.V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.