Frequense CEO Barb Pitcock Takes The Stage At The Direct Selling University Fall 2024

Winning the War in Direct Selling

Barb Pitcock, CEO of Frequense, took center stage today at the prestigious Direct Selling University (DSU) Fall 2024 event, delivering a powerful presentation titled “Winning the War in Direct Selling.” The event, hosted by Direct Selling News, is an exclusive gathering of top executives from the direct selling industry, aimed at fostering collaboration and sharing insights on navigating the ever-changing landscape of direct sales.

Barb’s presentation focused on the challenges and opportunities facing the direct selling industry, particularly as it navigates competition from the rapidly growing gig economy and economic uncertainty. She emphasized that the key to winning in this highly competitive space is collaboration rather than internal competition.

Barb shared:

“We are not each other’s enemies. The real battle is outside, against the gig economy and a crowded marketplace. When we come together and collaborate, we lift the entire industry.”

Her talk highlighted the need for direct selling companies to support one another to thrive in an increasingly competitive environment. She also stressed the importance of leadership with trust and compassion, noting that strong, empathetic leadership can galvanize teams to face any challenge head-on.

One of the central themes of Barb’s presentation was the rise of the gig economy, which now attracts millions of individuals looking for flexible, short-term income. She pointed out that although the gig economy poses a serious challenge to direct selling, the industry offers unique benefits that go beyond monetary compensation. Direct selling creates a sense of community, shared purpose, and opportunities for personal growth—aspects often missing from gig work.

Barb said:

“People aren’t just looking for a paycheck. They want to be part of something bigger. They want to make an impact, and that’s what direct selling offers—a mission, a community, and the chance to grow.”

As part of her leadership message, Barb urged executives to see themselves as “generals” on the frontlines, guiding their teams through difficult times with clear communication and a steady hand. Drawing on her own experience leading Frequense through rapid growth, she emphasized the importance of transparency and trust, which builds strong, loyal teams.

“Leaders who care, who communicate openly, and who value their teams—that’s who wins the battle,” she explained. “When your people know you have their back, they’ll follow you anywhere.”

A major takeaway from Barb’s presentation was her call for industry-wide collaboration. She encouraged direct selling companies to stop competing internally and instead work together to elevate the entire industry. By fostering mutual respect among competitors and focusing on the common mission of growing the direct selling space, she believes the industry can overcome its greatest challenges.

“A rising tide lifts all ships,” Barb quoted. “The more we collaborate and support one another, the stronger our entire industry becomes.”

As Frequense continues to grow and thrive in the direct selling industry, Barb’s appearance at DSU Fall 2024 reinforces her position as a thought leader and visionary in the space.

Her message of unity, leadership, and innovation resonated with the audience of executives, providing valuable insights on how to navigate the future of direct selling with confidence and collaboration. With her heartfelt leadership and strategic mindset, Barb is not only leading Frequense to new heights but also helping to shape the future of direct selling as a whole.

About Frequense

Frequense is the first company to bring frequency-charged nutrition to the market, pioneering a new era in health and wellness. With its innovative products, including the flagship nootropic drink mix RISE, made with seven organic mushrooms, powerful nootropics, and methylated vitamins.

Frequense is dedicated to enhancing mental clarity, cognitive performance, and overall well-being. The company’s mission is to empower individuals to achieve personal growth and financial independence while fostering a supportive community centered on cutting-edge wellness. Frequense is set to revolutionize the way people approach their health through the transformative power of frequency-charged nutrition. For more information please visit www.frequense.com