Top Direct Sales Leader Katy Ursta Joins Neora

A seasoned leader with more than 12 years of experience, Katy Ursta’s journey is one of unwavering resilience, deep integrity, and an unshakeable belief in doing business the right way.

After experiencing an unexpected and unsettling career shift, she made the bold decision to rise, rebuild and realign with Neora—a direct selling company that truly reflects her values. 

Since her move to Neora in October 2024, her impact has been astonishing with nine rank advancements and the achievement of Area Marketing Director and earning her spot on Neora’s Destination Success trip to Tulum. 

For Katy, it’s not just about the numbers, but rather an opportunity to find success in a meaningful and sustainable way. Her partnership with Neora was not about starting over but rather finding a home where she could build a business on her terms and feel confident that others could do the same.

“It was really important to me that my organization is set up for long-term success,”

she explains.

“I had looked at other companies, but nothing felt right. Then I found Neora. It checked every box—product transparency, company integrity and a true commitment to the network. I didn’t just hear the words. I felt them.”

From Misalignment to Momentum

Her experience in direct sales hasn’t always been a smooth ride. She previously worked with a wellness company where she felt misaligned, and it took a toll on her emotional well-being. When that company decided to end the network marketing side of the business, she felt like her ability to continue to find success was compromised. “I didn’t know what my future would hold, but I made the commitment to rise again—to find a way forward, even in uncertainty,” Katy says.

She shares expertise and perspective in her book, Direct Sales Done Right, a practical and humorous guide to help entrepreneurs build their businesses with authenticity. She also hosts The Direct Sales Done Right Podcast where she offers unfiltered insights into direct sales.

A Better Way to Build a Business

Now that she has found a home with Neora, she is not just running a business, but she is part of a movement to make people better.

“Everything here is built for collaboration. It’s about small consistent actions—just like Jeff Olson describes in his book The Slight Edge. I have found joy, excitement and a peaceful pace here.”

And she’s not just thriving personally, she is helping others to do the same. Her team is experiencing growth, security and alignment with Katy’s leadership paving the way. Her journey with Neora is just beginning, but she already knows this is her forever home.  

“If you’re looking for a company that sees you, values you, and helps you grow—not just in business, but as a human being—Neora is the place to be. I can say with confidence that I have found a better way, and I would love to welcome you here.”

About Neora 

Neora is a pioneering social selling company that offers holistic beauty and wellness products developed through cutting-edge research and science. Founded in 2011, Neora has shattered industry sales records while building a strong customer base throughout North America, Latin America, and the Asia-Pacific. For more information, please visit neora.com.