LR Health & Beauty SE Grows Profitably in the First Quarter 2025

LR Health & Beauty SE grows profitably in the first quarter 2025

• Sales increased by 2.0% to EUR 74.0 million in the first quarter
• EBITDA reported significantly improved by 20.5% to EUR 7.4 million
• Digitalization and process optimization in logistics & IT increase efficiency
• Forecast for the financial year 2025 confirmed

LR Health & Beauty SE, Europe’s leading digital social commerce company for high-quality nutritional supplements and beauty products, recently published its figures for the first quarter of 2025.

In the first three months of the financial year 2025, LR Health & Beauty SE generated sales (revenue from goods sold) of EUR 74.0 million (Q1 2024: EUR 72.6 million). Despite the generally subdued consumer sentiment in Europe, the company was able to increase sales by 2.0% compared to the first quarter of the previous year.

Furthermore, EBITDA reported amounted to EUR 7.4 million (Q1 2024: EUR 6.1 million) in the first quarter of 2025, which corresponds to a significant increase of 20.5% compared to the same period of the previous year. On the one hand, both the sales growth achieved, and overall stable cost structures had a positive effect.

On the other hand, one-off extraordinary effects due to the premature refinancing of the old bond burdened the EBITDA reported in the previous year’s quarter. In the first quarter of 2025, normalized EBITDA rose by 4.9% to EUR 8.2 million compared to the corresponding value of the previous year of EUR 7.8 million.

Valdemaras Gordinskis, Vice President Global Controlling and Investor Relations of LR Health & Beauty SE, comments:

“The good start to the 2025 financial year has confirmed that we have set the course for profitable growth with our strategic growth initiatives such as the realignment of the career plan and the continuous expansion of our product range.

With the ongoing digitalisation of our business processes and the launch of our new logistics centre, we are also successfully working towards making our business even more efficient and profitable.”

Successful digitalization of business processes

The logistics center at the Ahlen site has been fully commissioned and now also enables direct deliveries to LR sales partners and customers in various markets. At the heart of the logistics center is a state-of-the-art storage system that increases efficiency and improves scaling possibilities. The further digitalization of business processes is reflected not only in the optimized logistics, but also in the expansion of the company’s own IT infrastructure. The opening of the IT hub in Athens is helping to ensure that business applications can increasingly be developed and operated internally.

Dr. Andreas Laabs, CEO of LR Health & Beauty SE summarizes:

“Our partner community has started the new year with a lot of energy, and we have seen a great response to our Business Days. With the launch of the new LR Aloe Via Magic Power Duo skincare range, we have furthermore underpinned our high-quality standards in the field of skincare.

We aim to utilize the tailwind from the first quarter to continue our growth trajectory. On top of seasonal sales initiatives such as ‘Crazy Summer’, we are also planning a major new product launch for the second half of the year, which will give our partner community further impetus for sales.”

Outlook 2025

LR Health & Beauty still expects to be able to consistently utilize the growth opportunities in the Health & Beauty segments despite the tense market situation in large parts of Europe. Based on conservative assumptions, the company continues to expect stable to moderately rising sales (revenue from goods sold) and significantly higher EBITDA for the 2025 financial year compared to the previous year.

About the LR Group

Following the motto “More quality for your life” the LR Group with headquarters in Ahlen/Westphalia successfully produces and markets various high-quality nutritional supplements and cosmetic products in 32 countries. As an attractive social commerce company, LR supports the personal exchange in its community with efficient, digital solutions. The holistic tool “LR neo” offers the international partnership all business-relevant key figures and information for their LR business in one dashboard.

LR has been firmly established on the market since 1985 as a “people business” company that focuses on people and personal advice. In times of changing working environments, the business model particularly appeals to those who are looking for more flexibility, a better work-life balance and greater financial independence.

The processing of Aloe Vera has been one of the core competencies of LR for more than 20 years. Only the valuable inside of the leaf is used for the products. In Ahlen, the company has established one of the most modern Aloe Vera production sites for Aloe Vera Drinking Gels in Europe.

In autumn 2009, LR founded the LR Global Kids Fund e.V., which supports deprived children and their families in many countries around the world efficiently and unbureaucratically in cooperation with local institutions. For further information on our commitment to sustainability, please read our sustainability report. LR currently has around 1,200 employees and hundreds of thousands of registered community members.