One More International In-Depth Assessment 2025

Author: Business For Home Research Unit as of August 04, 2025

 Executive Summary For Network Marketing Professional

“One More International (OMI) is a Turkey-based direct selling company specializing in wellness products delivered via advanced transdermal technology. Founded in 2014 by Global President Mustafa Erdil and Global Vice President Sevcihan Saygılı Erdil, the company has rapidly expanded from its Istanbul origins to a broad international footprint. CEO Alper Volkan Karpuz leads global operations, driving growth across Europe, the Americas, and beyond.

OMI reports robust revenue growth (estimated $78 million in 2023[1]) and a generous distributor payout of around 60% of revenue[2], reflecting a lucrative compensation plan. The company’s culture emphasizes ethical business practices – encapsulated in its mission of “creating a clean direct sales field” – and it actively fosters a “people-first” environment through leader recognition events and social responsibility initiatives.

In terms of transparency, One More International discloses key information about its leadership, product certifications, and business practices on official platforms. However, like many privately-held network marketing firms, it does not publish full financial statements or income disclosures to the public.

Based on an evaluation of its openness with data, One More International’s transparency level is assessed as Transparent (1,000 points) on the 1,500-point scale – it shares substantial information about its operations, though there is room to increase public financial reporting. The sections below provide a comprehensive analysis of OMI’s ownership, leadership, financials, products, policies, global presence, and overall transparency, along with recommendations for improvement.”

Table of Contents

Summary

Company Ownership & Leadership

Financial Performance and Commission Payout

Products, Technology & Quality

Corporate Policies and Business Culture

Product Testimonials and Customer Satisfaction

Social Media Presence and Branding

Global Operations and Expansion

Transparency Assessment (Scoring)

Recommendations for Enhanced Transparency

Company Ownership & Leadership

Founding and Ownership: One More International began commercial operations in 2014 in Istanbul, Turkey, founded with the core mission of “Temiz Doğrudan Satış Sahası Oluşturma” (translated: “Creating a Clean Direct Sales Field”)[3][4]. The principal figures behind OMI are Mustafa Erdil (Global President) and Sevcihan Saygılı Erdil (Global 2nd President), a husband-and-wife team with over 21 years of direct selling experience[5].

They are widely regarded as the visionaries who established OMI’s ethical and growth-oriented culture. Under their leadership, OMI evolved from a local startup into a global network marketing group. The Erdils’ long experience in the field has shaped the company’s principles and its rapid expansion roadmap[5]. While specific share ownership details are not publicly disclosed, the Erdils are effectively the founders and ultimate owners steering the company’s strategic direction.

Executive Leadership: Daily global operations are spearheaded by Alper Volkan Karpuz, who serves as CEO of One More International[6]. Karpuz is often credited with OMI’s international expansion and support for the distributor network. According to Business For Home, distributors praise his “inspiring leadership, visionary perspective, and team-oriented approach”[7]. Karpuz oversees the Europe and Americas markets and is the public face of OMI’s corporate team, frequently representing the company at events and in media.

In Turkey and regional markets, other key executives include Fatih Bayraktar (Turkey CEO) and newly appointed regional directors such as Leidy Encalada for Latin America[8][9]. The corporate Board of Directors features the Erdils and Karpuz prominently, reflecting a tight-knit leadership. The official company board lists Mustafa Erdil as Global President, Sevcihan S. Erdil as Global Vice President, and Alper Karpuz as International Director[10][11]. These executives bring field experience to corporate management, which OMI emphasizes as a strength: “One More International owes its success to its executives that came up through the ranks”[12].

Field Leadership: In the field, OMI has cultivated a group of high-performing distributors and network leaders across the globe. The company publicly recognizes top “Elite” distributors – for example, 40 top leaders were rewarded with an all-expenses-paid cruise to Norway in 2024 as a celebration of their achievements[13][6]. During this event, CEO Alper Karpuz highlighted the importance of celebrating field success and reiterated OMI’s “people first” philosophy[14]. Many of OMI’s top field leaders are featured in industry rankings. Business For Home notes that as of 2024, 105 of the world’s top MLM earners are affiliated with One More International, the second-highest count for any company[15].

Notable names include Mehmet & Melisa Kirtik, Sultan Kabasakal, and Keicy & Rafa Contreras, who are listed as OMI’s recommended or top-earning distributors[16][17]. These leaders often share success stories and testimonials, contributing to OMI’s strong mentorship culture. The company actively edifies achievements; rank advancements and milestones are frequently celebrated on official social media channels and at events, reinforcing a culture where leadership development is recognized and rewarded.

Financial Performance and Commission Payout

Revenue Growth: One More International has demonstrated significant revenue growth in recent years, though it is a private company without publicly audited financial statements. According to data compiled by Business For Home, OMI’s estimated annual revenues grew from $12 million in 2021 to $62 million in 2022, and further to $78 million in 2023[18]. This represents a remarkable growth trajectory – 2022 revenue was up 417% over the prior year[19].

The company projected holding steady at ~$78 million for 2024 as well[20]. While these figures are not confirmed by an official financial report, they were published in industry analyses (likely with input from OMI’s management). In a September 2023 press release, One More International’s CEO Alper Karpuz highlighted the $62M revenue in 2022 as evidence of the company’s rapid ascent in the global direct selling arena[21]. Notably, Business For Home has given OMI a top-tier “AA+” business grade rating for its performance[22], and ranked it among the top 25 direct selling companies worldwide by momentum and size in 2023[23].

Commission Payouts: One More International’s compensation plan is designed to pay out roughly 60% of revenue back to distributors in the form of commissions and bonuses[2]. In practice, this meant that of the $62M revenue in 2022, an estimated $37 million was available for distributor commissions[24]. The company confirms that its plan ultimately disburses about 60% of the volume to the field, which is relatively generous by industry standards[25]. For example, Business For Home’s intelligence engine calculated OMI’s 2024 commission payout would be about $46.8 million (60% of $78M) if targets are met[2].

The high payout ratio aligns with feedback from distributors: “I have never seen a company so generous with the distributor; truly a win-win business!” notes one veteran networker’s review[26]. The compensation plan itself is a binary hybrid model, according to field comments – distributors earn fast-start bonuses, binary team commissions, and matching bonuses, with a focus on both quick earnings and long-term residuals[27]. OMI’s plan is praised for being “easy, with no traps, allowing one to earn quickly from the start” while still rewarding deep team building (e.g. binary and matching checks)[27]. This structure has attracted many experienced network marketers to OMI and contributed to its strong retention of top leaders.

Financial Transparency: In terms of public financial disclosures, One More International provides limited but growing transparency. The company is not publicly traded and thus not required to release detailed financial reports. It does not publish annual financial statements or an income disclosure document on its website. However, OMI has shared summary figures (like annual revenue and payout percentages) through industry outlets and press releases. For instance, in Business For Home’s 2023 analysis, OMI’s management openly provided revenue data and even the number of corporate entities and countries of operation[28].

This willingness to divulge some numbers – revenues, growth rate, payout percentage – is a positive transparency sign, though prospective stakeholders cannot yet review a full profit-and-loss or balance sheet. No public filings (such as government annual reports) are known to be available as of 2025, likely because the company remains privately held. In summary, One More International is forthcoming about high-level financial metrics and distributor earnings potential, but it could enhance transparency by releasing more comprehensive financial reports or an official earnings disclosure to validate the impressive growth claims.

Products, Technology & Quality

Product Line Overview: One More International markets a diverse line of wellness and lifestyle products, anchored by its TTS (Transdermal Technology System) solutions. The company’s flagship products are transdermal nutrient patches that deliver vitamins, minerals, and herbal formulations through the skin. OMI often highlights this as a unique, innovative approach to nutrition and wellness. As described on the official site, OMI sells “wellness products produced with TTS technology to the world”, positioning itself at the cutting edge of health technology[29].

The product portfolio spans several categories: – Nutritional Patches & Supplements: e.g. B12 Plus vitamin patches, Melatonin Plus sleep patches, Slim Style weight management patches, Night Ladies and Night Gentlemen aphrodisiac patches, Collagen Patch for skin health, and other vitamin/mineral blends (Dekamin, Omevia)[30][31]. These patch products exemplify OMI’s transdermal technology focus, offering an alternative to pills or drinks. – Beauty and Personal Care: OMI has a cosmetics line under “Lumiere by One More”, offering items like an Anti-Aging Mask, Face Lifting Mask, and a comprehensive Lumiere Beauty Set[32].

Additionally, personal care products include OMIProdent toothpaste and oral care sets[33], Hair Repair shampoo and masks, and a unisex shower gel[34]. These products position One More International in the beauty and self-care market with branded formulas. – Healthy Beverages: Under the brand “OMICOFF”, the company sells functional coffees (Classic, Mocha, Latte) that aim to offer more than just a typical coffee – likely enriched with healthy ingredients[35]. This appeals to consumers looking for healthier alternatives to regular coffee. – Pet Care Line: Notably, OMI has products for pets branded as “Pawsy”, including a nano spray, pet towels, and pet wet wipes[36].

This indicates the company has expanded its wellness philosophy to include pet health, which is somewhat unique in the network marketing space. – Household and Others: Items like OMICLEAN cleaning powder and wipes are also listed[37], showing the product range even touches home care. And Glutamore (likely a glutathione or antioxidant supplement) is offered for overall wellness[38].

Across this product spectrum, OMI emphasizes quality and innovation. The company frequently mentions that since inception it provides “high-quality, unique product range with advanced technology” not just to Turkey but worldwide[39]. To support these claims, One More International has obtained numerous certifications and approvals for its products. The official site states OMI holds “all required permits and certificates” for its products, and it provides a portal for viewing and downloading all its certification documents[40][41].

For example, OMI products are backed by 20+ international certificates ranging from quality management (likely ISO standards) to safety and regulatory approvals[42]. Such certifications enhance product credibility, and the recent LATAM expansion press release highlighted OMI’s “exclusive products backed by more than 20 international certifications” as a key selling point[43].

Competitive Pricing & Rewards: One More International positions its products at a premium quality level, and while exact pricing isn’t listed on the corporate site, they are sold via the One More Market global online store (with worldwide shipping)[44]. The pricing is generally competitive with other direct-sales wellness products, considering the advanced tech like transdermal delivery. Distributors and customers often perceive the products as high-value due to their unique format and efficacy. There are built-in rewards and promotions: for instance, OMI runs periodic promotions (such as a recent cruise incentive for top sellers, or other contests) as well as customer loyalty programs managed through the distributor network.

The company’s “Premium Office” platform serves as a back-office where distributors can track volume, promotions, and get loyalty rewards. Customers benefit indirectly via distributor-offered deals or product bundles (e.g., starter packs that include a variety of patches and a free product). Reviews frequently commend the “incredibly high-quality and innovative” nature of OMI’s products and note that using them “is an absolute pleasure… consistently meeting customer expectations”[45][46]. OMI’s commitment to product excellence is also evident in its investment in R&D – the firm reinvests in formulation development and manufacturing. In fact, OMI started as an importer but now manufactures 85% of its product range in-house for better quality control[47]. This vertical integration ensures competitive pricing (by cutting middleman costs) and maintains high quality, aligning with OMI’s mission of sustainable and innovative production[47].

Product Promotion & Compliance: All marketing of OMI products is guided by a strict compliance framework. The company’s Policies & Procedures explicitly forbid exaggerated claims and unauthorized promotions. Distributors are prohibited from advertising products or the brand on public media (internet, print, social media, etc.) without permission[48]. The use of OMI’s trademarks and logos on personal social pages must adhere to guidelines – all official texts, images, and videos on OMI’s social media are copyright protected and cannot be copied or reposted elsewhere without approval[49]. These rules aim to maintain brand integrity and prevent misinformation.

For example, representatives cannot list products on e-commerce sites or run independent web shops using OMI’s name, and any online promotion must follow the official style. The policies also likely restrict health or income claims – ensuring that distributors share only approved product information (especially important since many OMI products are wellness-related). By enforcing such rules, One More International strives to protect both the distributors in the field and the company’s reputation[50][51]. This reflects the company’s “clean direct sales” ethos in action – all messaging must be ethical, accurate, and in line with regulations.

Corporate Policies and Business Culture

Ethical Guidelines: One More International’s business culture is built on a foundation of ethics, fairness, and legal compliance. From day one, the company set out its core values via “Şirket İlkeleri” (Company Principles) – a detailed code of conduct for how the business and its independent distributors operate. According to the company, global trade must be stable and orderly, so both local and international distributors are required to follow OMI’s rules as defined in its Company Principles[50][51]. These rules cover everything from maintaining confidentiality, respecting intellectual property, to refraining from any actions that could create a negative public perception of OMI[52][53].

For instance, spreading rumors or engaging in unethical behavior among distributors is expressly forbidden[52]. The company’s Policies & Procedures document (available publicly as a 29-page PDF) outlines the compensation plan, payment terms, termination conditions, return policies, advertising rules, pricing guidelines, etc.[54][55]. By publishing this document openly, OMI demonstrates a commitment to transparency in its operational rules – prospective and current distributors can clearly understand the “dos and don’ts” of representing One More. This level of clarity helps foster trust, as everyone is held to the same standards of integrity.

Business Culture and Training: Culturally, One More International promotes a supportive, family-like atmosphere within its network. Distributors often refer to the “One More family,” reflecting a sense of unity. The leadership (the Erdils and others) emphasize that “people are at the heart of the business”. CEO Alper Karpuz has stressed the “people-first” approach, stating that investing in human capital (through training, recognition, team building) is key to OMI’s success[14]. This philosophy manifests in extensive training programs, mentorship by top leaders, and events geared toward personal development.

The company regularly hosts events like “Legends of the Future” training seminars[56] and an annual convention branded “Vision Day”, which bring together distributors for coaching and new product launches[57]. Such events help inculcate OMI’s values and best practices. OMI’s corporate ethos also includes a focus on clean business practices – echoed in its mission statement – meaning it rejects predatory sales tactics and prioritizes customer satisfaction and distributor empowerment. In reviews, distributors note the “ethical, fair, moral business model” that OMI is cultivating[58].

The support system is another cultural element: many testimonials mention the company’s leadership being responsive and problem-solving oriented, making field members feel “fortunate to work here”[7]. This supportive culture likely contributes to a high distributor satisfaction and low turnover among serious business builders.

Social Responsibility: One More International actively engages in corporate social responsibility (CSR), which is a notable part of its culture. Since its early days, the company has contributed to “important and beneficial projects for society… within the framework of ethical rules”, positioning itself as a socially conscious enterprise[59]. For example, in 2019 OMI sponsored a project called “Oynar Mısın Benimle?” aimed at creating art and life workshops for street children[60].

The company also established initiatives like One More Women (launched in 2017 under Sevcihan S. Erdil’s leadership) to empower women through providing jobs and personal development in the OMI network[61][62]. OMI reports that this initiative has helped many women achieve financial independence and personal growth, aligning with the company’s goal to see “women free and happy, without needing our support” in the future[62][63]. Another program, One More Breath (started in 2020), reflects OMI’s environmental consciousness – the company transitioned to QR code digital brochures (minimizing paper use) and undertook to plant 10,000 saplings to create a “One More Memorial Forest,” aiming for a paperless office by 2023 to reduce waste[64][65].

Additionally, One More Education (since late 2020) is an initiative to support children’s education; OMI commits to identify 20 children in need each year and fund their schooling, affirming that “every child has the right to education”[66][67]. These CSR efforts are well-publicized internally and externally, demonstrating OMI’s culture of giving back and ethical impact. By pioneering such projects, OMI also “sets an example for all companies” in the industry[59]. This strong ethical and socially responsible culture likely enhances the brand’s public image and appeals to distributors who value purpose-driven business.

Product Testimonials and Customer Satisfaction

Feedback from both distributors and customers of One More International is overwhelmingly positive, highlighting high satisfaction with both the products and the business opportunity. The company currently holds a 5 out of 5-star rating on Business For Home, based on 75 reviews[68]. Reviewers frequently praise the efficacy and uniqueness of OMI’s products as well as the support provided by the company.

On the customer side, many end-users report notable benefits from the transdermal patches and other offerings. For example, customers appreciate the convenience of patch delivery (no need to remember pills) and often share success stories – better energy from B12 patches, improved sleep from Melatonin Plus, weight loss results with Slim Style, etc. The presence of so many repeat customers (OMI claims to have 0% customer dissatisfaction on its site, although that appears figurative[69]) suggests a loyal consumer base.

One distributor’s review encapsulated customer sentiment by noting the products “are incredibly high-quality and innovative… consistently meeting our customers’ expectations”[45]. The introduction of new product lines (like pet care and functional coffee) has been well-received, expanding the customer demographic. Additionally, OMI’s global logistics (personalized shipping service) enable customers in even remote countries to receive products, which is a competitive advantage for satisfaction.

On the distributor side, feedback centers on the attractive earnings and company support. Distributors often mention how quickly one can see results if they work hard, thanks to the lucrative compensation structure. Many reviews by OMI representatives highlight the “generous” nature of the company – “truly a win-win business”, as one 30-year industry veteran wrote[26] – meaning both the company and the distributors can profit together fairly. The sentiment of being part of a “family” is common: “I am truly grateful to be part of the international family of this company,” writes Ertan G., pointing to the effective teamwork and continuous training OMI provides[70][71].

Leadership accessibility is another plus – the CEO and executives are commended for their support and quick problem-solving, which is not always the case in large organizations[7]. This open communication builds trust. Moreover, OMI publicly celebrates distributors’ success (trips, events, social media shout-outs), which boosts morale. The recognition of rank advancements and achievements in OMI is very visible: for instance, social posts regularly congratulate those who reach new ranks or milestones (e.g., “One More International congratulates you and wishes your success to continue… ✨” is a typical message on their Instagram for new leaders). This culture of recognition has earned OMI field loyalty – leaders feel valued and stay with the company.

In terms of overall sentiment, OMI enjoys a strong reputation in its markets. It was noted in one Turkish review that “One More International is a visionary company… a shining star in its sector with its people-oriented approach, innovative solutions and impressive leadership”, also mentioning that OMI has “proven its success and difference to the whole world by being among the top 15 in world rankings”[72][73]. This indicates that within the direct selling community, OMI is seen as a rising star and a credible opportunity.

There is little evidence of widespread negative feedback; however, like any MLM, there will be individual complaints (perhaps from those who didn’t find quick success). OMI’s transparent policies on refunds and cancellations (as outlined in Company Principles) show that they aim to keep customers happy (e.g., there are procedures for product returns and distributor resignation if someone is not satisfied)[74][75]. Taken together, the strong positive testimonials and the company’s adherence to ethical practices suggest high satisfaction levels among both consumers and distributors of One More International.

Social Media Presence and Branding

One More International maintains an active presence on social media to engage its community and build brand awareness globally. The company’s official accounts provide both promotional content and recognition for its members, aligning with its transparent and people-centric approach.

• YouTube (“One More TV”): One More’s official YouTube channel, branded as OneMoreTV, serves as a repository for corporate videos, product tutorials, testimonials, and event highlights. The channel has roughly 11,000 subscribers and has accumulated about 185,000 total views as of mid-2025[76]. Content on OneMoreTV is multi-lingual (reflecting its global reach) and includes high-production-value videos such as the English Corporate Video which touts OMI’s operations in over 100 countries[77]. The presence on YouTube allows distributors and prospects worldwide to visually experience OMI’s culture – from footage of international conventions to product explanation by experts. According to Business For Home’s metrics, OMI’s YouTube engagement ranks it around #208 among direct selling companies for view count and #114 for subscribers count[76]. While not the largest channel in the industry, it’s a growing platform that the company is actively leveraging for transparency (e.g., broadcasting updates, sharing CEO messages). One improvement OMI could consider is increasing the frequency of educational content on this channel to further support distributor training and consumer information.
• Instagram: OMI’s primary Instagram account (@onemoreinternational) has a considerable following, with over 50,000 followers as of August 2025. The company has made over 3,300 posts, indicating a very active content strategy[78]. The Instagram content is vibrant and includes success stories, product spotlights, motivational quotes, and event recaps. For example, recent posts announced new market launches in Europe and recognized teams in Azerbaijan and Asia[79]. The aesthetic is professional yet personal – often featuring the founders or top leaders in candid moments. This social channel is a key tool for OMI to celebrate distributor achievements publicly (rank advancements are frequently congratulated in posts, complete with the individual’s photo and title). It also engages followers with behind-the-scenes looks at the company’s growth (such as office grand openings or training sessions). The use of Instagram underscores OMI’s youthful and global brand image, helping to attract younger demographics and connect cross-border teams through hashtags like #onemoreinternational. The account’s follower count (50k+) speaks to the traction OMI has gained worldwide. Additionally, there are region-specific Instagram pages (e.g., @onemoreamerica with content in Spanish/English for the Americas[80], and various local leaders’ pages), which amplify the brand message in local languages.
• Facebook: One More International’s official Facebook page has over 14,000 followers (approximately 14,300 page likes)[81]. The Facebook page is updated with similar content as Instagram – announcements, promotional campaigns, and recognition posts – but it also serves as a hub for community interaction. Followers (which include customers, distributors, and interested observers) can leave reviews and comments. The engagement on Facebook tends to come from markets where Facebook remains a primary networking tool (such as South Asia, parts of Europe, and Africa). Recent posts on the page include promotion of incentive trips (“Qualify for an unforgettable cruise experience…”[82]), training event registrations, and inspirational messages from the founders. The page also lists contact info and some company background for visitors. Notably, Facebook Live has been used by OMI for broadcasting major events or announcements, thus adding to transparency by letting people virtually attend corporate happenings. The community “vibe” on the Facebook page is positive, with members frequently tagging each other in celebratory posts and the company responding promptly to inquiries.
• Other Platforms: One More International does not appear to have an official Twitter presence (Twitter is listed as “N/A” for the company on BusinessForHome[83]). However, OMI and its leaders are active on LinkedIn, sharing press releases and business updates to reach a more professional audience. For example, posts on LinkedIn have highlighted that OMI “trades with 107 countries” and invited entrepreneurs to take note of its growth[84]. Additionally, OMI’s leaders (Mustafa Erdil, Alper Karpuz, etc.) maintain public profiles where they occasionally publish thought leadership content about network marketing. Finally, the company has a presence on YouTube (second channel) and possibly TikTok for specific campaigns, as well as a dedicated OneMore International mobile app for distributors.

Impact of Social Media Policies: Importantly, OMI’s internal policies regarding social media use (discussed earlier) ensure that official accounts remain the authoritative source of information. Distributors are encouraged to share and repost content from the official pages rather than create their own unverified marketing materials. This centralized social media strategy helps OMI present a consistent and compliant brand image.

It also means that the impressive follower counts on OMI’s official pages translate to a wide reach whenever the company communicates updates – a post on Instagram or Facebook effectively reaches tens of thousands of followers, plus their extended networks through sharing. This strategy supports transparency: whenever there is a new product, a policy update, or a recognition, the company can broadcast it widely and ensure the message is accurate and uniformly received.

In summary, One More International’s social media presence is strong and growing, functioning both as a marketing tool and a transparency mechanism. By openly sharing its milestones, leadership communications, and even challenges on these public platforms, OMI helps build trust with its audience and keeps its global distributor base informed and engaged.

Global Operations and Expansion

International Footprint: Since inception, One More International has aggressively expanded beyond Turkey to establish a global presence. The company now operates in a vast number of countries worldwide. According to the official company history, OMI started by spreading throughout Turkey in 2014, then entered Europe by 2016, and from there launched into “the entire global market”[86]. As of 2025, One More International is active in over 100 countries globally[87]. This figure refers to countries where OMI has distribution – meaning individuals can enroll as distributors or order products with delivery to those nations.

In practice, OMI offers personalized shipping to customers “all over the world,” enabling a broad reach even in countries without a physical office[88]. An internal statistic cited by one corporate source claimed OMI has “opened to more than 160 countries” via its network[89], and while 160 may include every country where at least one product was shipped, the more commonly reported figure is 100+ countries with meaningful operations[90][87].

To support these operations, One More International has established corporate entities in a growing number of markets. By 2023, OMI had formal companies or offices in 19 countries[28]. A late-2024 update stated OMI had corporate structures in 20 countries across various regions[91]. These include: Turkey (global headquarters), several in Europe (notably the Netherlands, which houses OneMore Europe B.V.[92]; plus Bulgaria, England (UK), etc.), Azerbaijan, Kazakhstan, United Arab Emirates, Egypt, Nigeria, North Cyprus (KKTC), Malaysia, Indonesia, Bangladesh, India, Mexico, Colombia, Dominican Republic, USA, Mongolia, among others[93][94].

The presence of local entities means OMI is registered and legally operating in those jurisdictions, often with local warehouses or offices and staff. For example, OMI’s European base is in Amsterdam (previously Rotterdam) to serve EU markets[95], and the company recently announced new offices across Latin America.

Recent Expansion – LATAM Focus: In 2025, One More International has made Latin America a strategic expansion focus. In July 2025, OMI launched a major LATAM expansion campaign, appointing Leidy Encalada as Regional Director for Latin America[96][97]. Under her leadership, OMI is opening offices and intensifying operations in key markets: Colombia, Peru, Ecuador, Bolivia, Argentina, Mexico, and the Dominican Republic[98][99]. The company describes 2025 as “a turning point,” actively operating in several of these countries already and kicking off simultaneous launches in six strategic Latin markets[100].

By doing so, One More aims to position itself as a trendsetter in wellness and social selling across the Americas. This comes after having already built a strong base in Europe and Asia. The Latin America push indicates that OMI sees enormous growth potential in that region’s entrepreneurial and consumer base. It’s notable that OMI recruited a high-profile industry expert (Encalada) who is “an advocate for an ethical, transparent, and human-centered industry”[101] – aligning with OMI’s values – to lead this expansion, which suggests the company is investing in top talent to ensure successful market entries.

Global Infrastructure: To manage operations in over 100 countries, OMI leverages a combination of local offices and centralized systems. The One More Premium Office online platform is a key piece of infrastructure that allows orders and business transactions to flow globally in real-time. Furthermore, OMI’s logistics capabilities (the “personalized cargo” system) enable direct shipping from distribution centers to customers in far-flung markets[87].

OMI states it has conducted macro-export to about 10 countries where it likely ships bulk product for distribution[87]. For the rest, it likely ships from regional hubs (like Turkey or the Netherlands) directly to end consumers/distributors. The company has also navigated regulatory requirements in various countries to register products (hence the need for those certificates mentioned earlier) and to comply with local direct selling laws.

Countries Open for Distribution: Counting the unique countries listed on OMI’s site and materials, the number of countries officially open for distributor enrollment is extensive. A non-exhaustive list from OMI’s materials includes over 40 named countries spanning Europe (e.g., Germany, France, UK, Spain, Italy, Sweden, Netherlands, Austria, etc.), Asia (India, Indonesia, Bangladesh, Kazakhstan, etc.), Africa (Morocco, Nigeria, Tunisia), Middle East (Turkey, Azerbaijan, UAE, Jordan), North America (USA, Canada), Latin America (Colombia, Mexico, Ecuador, Peru, Dominican Republic, Brazil), and Oceania (Australia)[102][103].

In fact, OMI’s homepage proudly scrolls through a long list of country names, underscoring its global reach[102]. Internally, the company reports having over 900,000 registered distributors worldwide as of recent years[104] – an indication of its network’s size (though not all may be active). The geographic diversity of OMI’s distributor force is one of its strengths; it has multi-lingual support and publications (the company magazine and handbook are produced in several languages), and it fosters cross-cultural collaboration (as seen in international events).

Operational Transparency: In terms of transparency in global operations, One More International openly shares updates about its expansion. Press releases and social media announcements frequently inform the public of new market openings, office launches, and partnerships. For example, OMI publicized its entry into North Africa and Central Asia markets when those occurred, and similarly now broadcasts the Latin America offices’ openings.

The company’s willingness to state “present in over 50 countries” in a recent press release (possibly referring to fully established markets)[105] and “107 countries of the world” in another context[106] indicates it does not shy away from quantifying its reach. Additionally, OMI’s corporate sites (such as onemoreeurope.nl) list a contact address in Amsterdam and provide corporate registration details, which is a good transparency practice for an MLM expanding internationally[107].

One area for improvement in operations transparency could be providing clearer breakdowns of which countries have physical offices vs. which are serviced remotely, as well as publishing an official list of open markets. Nonetheless, the information available portrays One More International as a truly global operation, with a strategy of planting local roots (offices and leadership) in high-growth markets while servicing a long tail of additional countries through e-commerce and logistics. This global network is a testament to OMI’s ambition to be “a global brand”, a phrase the company uses frequently (even in hashtags like #onemoreisaglobalbrand)[108].

Transparency Assessment (Scoring)

Transparency in the context of a network marketing company refers to how openly and accurately the company discloses information about its ownership, operations, financials, and compliance. We assess One More International’s transparency based on several dimensions: availability of corporate information, financial disclosure, clarity of policies, and public accountability. Below is the transparency scoring system for reference:

• 1,500 points – Very Transparent: The company provides extensive public information, including audited financials, detailed income disclosures for distributors, clear corporate governance info, and regularly publishes reports or filings. Nearly all aspects of the business are open to scrutiny.
• 1,000 points – Transparent: The company shares most key information – leadership identities, basic financial figures (revenue, payouts), policies, and updates – but may not release full financial statements. It demonstrates honesty and openness in communications, even if not all data is fully public.
• 500 points – Low in Transparency: The company provides only limited information. Some basics (like founder or product info) are given, but critical data (like revenue or earnings claims) are opaque or missing. There is a sense of secrecy around operations or finances.
• 0 points – Very Low Transparency: The company is highly secretive, with minimal or misleading public information. Ownership may be obscured, and there is little to no reliable data on its performance or practices.

One More International’s Transparency Level: Transparent – 1,000 points. OMI achieves a solid transparency score due to several positive practices:

• Leadership & Ownership Disclosure: The company openly identifies its top executives and founders on its official site (Mustafa Erdil, Sevcihan S. Erdil, Alper Karpuz, etc.)[11][109]. Their profiles and roles are described, which instills confidence in knowing who is running the business. Many MLMs are vague about management, but OMI is clear and even promotes its leaders in media. This openness about “who is in charge” is a hallmark of transparency.
• Operational and Expansion Updates: One More International is forthcoming about its global reach and growth plans. It publicly states the number of countries it operates in (100+), and issues press releases when entering new markets[98]. The fact that OMI has detailed its expansion history (which countries and when) on its website and in third-party articles[110][94] shows it’s not hiding its scope. Additionally, OMI provides contact information, such as phone numbers and addresses for its offices, on official channels[92] – another sign of transparency and accountability.
• Product and Policy Transparency: The company makes its product certifications and policies accessible to the public. Anyone can download OMI’s full Company Principles & Policies PDF and review the compensation plan rules, ethical guidelines, etc.[54]. OMI also showcases its product approvals/certificates to verify quality claims[40]. By doing so, OMI allows distributors and prospects to “trust but verify” the claims about product efficacy and business legality. This level of disclosure is above average – many competitors keep policies behind login pages, whereas OMI’s are on their website for scrutiny.
• Financial Transparency (Partial): One More International does share some financial indicators, which is commendable for a private company. Through Business For Home and other outlets, OMI has disclosed its annual revenue figures (e.g., $78M in 2023)[1] and commission payout percentage (60%)[2]. These are significant data points that help outsiders gauge the company’s size and distributor value proposition. While OMI doesn’t publish full financial statements or an income disclosure document, the willingness to confirm and publicize revenue and growth rates (417% growth in 2022[21]) is a step toward openness. It suggests that internally the company is tracking these numbers and is proud to share them when appropriate. OMI also allowed BFH to rate it AAA+ and include it in revenue rankings, indicating comfort with external evaluation of its performance[22].
• Communications and Social Media: OMI utilizes social media and press releases to communicate candidly. The tone of communications tends to be informative and celebratory, yet factual. For instance, OMI’s Vision Day announcements included real stats about their growth and acknowledgments of challenges they are tackling, rather than just hype. The CEO and leaders often speak about the importance of ethics and sustainability, which shows an alignment between what they say and do (e.g., pushing “paperless office” initiatives while talking about environmental responsibility[64]). This consistency and willingness to discuss the company’s direction publicly contribute to a transparent image.

However, there are a few gaps preventing OMI from reaching the “Very Transparent” (1,500 points) tier:

• Lack of Public Financial Reports: OMI does not release audited financial statements or detailed profit breakdowns. Stakeholders must rely on third-party estimates for revenue and on trust regarding profitability. Providing an official annual report (even if unaudited) would elevate transparency.
• Income Disclosure for Distributors: While we know the top earners exist and OMI touts many high earners, the company hasn’t published an income disclosure statement that details the average earnings of distributors at each rank. In some markets (like the US), such disclosures are often expected for transparency. OMI’s absence of this means prospects can’t easily see what the typical participant earns, aside from the enthusiastic testimonials. Introducing a publicly available earnings disclosure would improve transparency around the business opportunity’s realistic outcomes.
• Clarifying “countries of operation”: As noted, different sources cite 50+ vs 100+ countries. OMI could clarify what “present in 50+ countries” means versus “shipping to 100+” in its communications to avoid confusion. Greater precision in such statements (perhaps listing major markets vs. serviced markets) would be more transparent.

In conclusion, One More International is generally transparent about its global operations and practices. It scores around 1,000 points (Transparent) because it provides a wealth of information about most aspects of the business, making good-faith efforts to keep distributors and the public informed. There remains room to reach the utmost transparency by disclosing more financial details and standardized distributor outcomes.

Recommendations for Enhanced Transparency

While One More International demonstrates a commendable level of transparency in many areas, the following recommendations could help the company improve further and solidify trust:

• 1. Publish an Annual Report or Financial Summary: OMI can move toward very high transparency by publishing an annual report that includes consolidated revenue, expenses, and perhaps regional performance highlights. Even if not required by law, sharing key financial metrics (through the official website or a press release) would substantiate the impressive growth figures reported and allow independent verification. This report could be a simplified “Annual Transparency Report” disclosing global sales, commission payouts, and reinvestments in R&D and social projects. It would show OMI has nothing to hide financially.
• 2. Provide an Income Disclosure Statement: To inform prospects realistically, OMI should prepare a document showing the range and median of distributor earnings by rank or category. This Income Disclosure Statement would reflect its commitment to a “clean” and ethical opportunity. By honestly showing what a new distributor might earn on average, OMI would manage expectations and enhance credibility. Given the many high earners in OMI, the disclosure would likely compare favorably to industry norms and become a selling point in itself for those evaluating the business.
• 3. Enhance Communication of Achievements and Challenges: OMI already shares successes; it could also occasionally discuss challenges or how it addresses them, which is another facet of transparency. For example, if entering a new market is delayed due to regulation, explaining that to the field shows openness. Similarly, publishing statistics like active distributor count or customer-to-distributor ratio would be educational. Internally, OMI likely tracks these, so summarizing them for external audiences annually could set a transparency benchmark.
• 4. Third-Party Audits or Certifications: To bolster trust, OMI might consider obtaining a third-party audit or certification of its compensation plan payout. An independent accounting firm could verify that “60% payout” claim, or that commissions have been paid timely and as promised. Announcing such an audit’s result (even if just a confirmation statement) would reassure distributors and watchdogs that the plan is as rewarding as stated. Additionally, pursuing industry certifications (like the DSA (Direct Selling Association) membership in various countries) and proudly listing them would indicate adherence to ethical codes and transparency in dealing with regulators.
• 5. Expand Transparency on Product Information: While product certifications are available, OMI could provide more educational content on product research and development. For instance, releasing whitepapers on their TTS technology or clinical trial summaries for product efficacy would increase transparency in product claims. This scientific openness can elevate customer trust in the wellness results OMI products deliver.
• 6. Maintain Consistency in Global Messaging: As OMI grows, ensure that all official sources (website, press releases, presentations) consistently report figures such as number of countries, distributor count, etc. Minor discrepancies should be eliminated by updating older figures or clarifying them. A “By the Numbers” section on the corporate site, updated yearly, could list: Year founded, # of countries, # of offices, # of distributors, total customers, cumulative commissions paid, etc. Keeping those stats current in one place would be a simple yet effective transparency tool.

By implementing these recommendations, One More International can move toward the “Very Transparent” 1,500-point tier, strengthening its reputation as an open and trustworthy company in the network marketing industry. Already, OMI has differentiated itself with an ethical approach and visible leadership; doubling down on transparency will only enhance its credibility and long-term sustainable growth.

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