BeFra Appoints Raúl del Villar as Chief Financial Officer
Seasoned global finance executive brings considerable market experience to support next phase of growth
GUADALAJARA, Mexico — Betterware de México, S.A.P.I. de C.V. (NYSE: BWMX) (“BeFra” or the “Company”), the leading direct-to-consumer company in Mexico through Betterware and Jafra, today announced the appointment of Raúl del Villar as Chief Financial Officer, effective today.
Mr. del Villar brings more than three decades of experience in senior finance roles within multinational consumer companies. He most recently served as Vice President and Corporate CFO at Grupo Axo, where he played a key role in supporting the company’s expansion across multiple countries and brands. During his tenure, he led public and international debt issuances and enhanced financial reporting standards to meet global exchange requirements.
“Raúl brings deep financial expertise and strong track record operating across complex, multi-market organizations,”
said Andrés Campos, President and Chief Executive Officer of BeFra.
“As we continue to progress towards becoming a larger, more global, and diverse company, his experience and leadership will be instrumental to support our current and future growth strategy.”
“BeFra has built a compelling platform with significant growth potential,”
said Mr. del Villar.
“I look forward to working with the team to further strengthen financial discipline and support the Company’s continued expansion.”
Earlier in his career, Mr. del Villar served as CFO and Administrative Director at Adidas Group Mexico, where he led strategic planning and financial operations. His experience also includes oversight of cross-functional areas such as legal and corporate governance, supporting disciplined growth in complex operating environments.
About Betterware
Founded in 1995, Betterware de Mexico is the leading direct-to-consumer company in Mexico focused on offering innovative products that solve specific needs related to household organization, practicality, space-saving, and hygiene. Through the acquisition of JAFRA on April 7, 2022, the Company now offers a leading brand of direct-to-consumer in the Beauty market in Mexico and the United States where it offers Fragrances, Color & Cosmetics, Skin Care, and Toiletries. The combined company possesses an asset-light business model with low capital expenditure requirements and a track record of strong profitability, double digit rates of revenue growth and free cash flow generation. Today, the Company distributes its products in Mexico and in the United States of America.
SOURCE: BeFra
Get more information, facts and figures about Betterware de Mexico, click here for the Betterware de Mexico overview.
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