Anovité Strengthens Executive Leadership with Appointment of Global Operations Veteran Rod Larsen as COO

Anovité has announced the appointment of Rod Larsen as Chief Operating Officer, further strengthening the company’s executive leadership team during a period of rapid expansion and global momentum.

Larsen brings nearly 30 years of executive leadership and entrepreneurial experience across e-commerce, telecommunications, wellness, manufacturing, consumer products, and international operations. Throughout his career, he has led, managed, or participated in ownership within organizations and strategic initiatives representing more than $2.4 billion in cumulative revenue generation across multiple industries and global markets.

His appointment marks a significant milestone for Anovité as the company continues scaling operations, expanding internationally, and building long-term infrastructure designed to support sustained global growth.

A major catalyst behind the company’s recent acceleration has been the rapid growth of Colostrum6, Anovité’s flagship wellness product that continues gaining momentum across both domestic and international markets. As consumer demand increases, company leadership says operational scalability, manufacturing coordination, logistics, and global infrastructure have become critical priorities—making Larsen’s operational expertise especially valuable during this stage of expansion.

“Rod is one of the most operationally gifted leaders I’ve worked with in over a decade of friendship and business together,”

said Jessica Ellerman, Director of Sales and Marketing for Anovité.

“I’ve watched him build, scale, and stabilize organizations at incredibly high levels, and what makes him special is that he understands both vision and execution. He knows how to take momentum and turn it into lasting infrastructure.”

“Products create momentum, but infrastructure sustains it,”

Ellerman added.

“What we’re seeing with Colostrum6 right now is incredibly exciting, and Rod understands exactly how to build the operational backbone required to support explosive growth globally while protecting the long-term vision of the company.”

Larsen’s background includes extensive experience in international expansion, manufacturing coordination, operational scaling, logistics, strategic partnerships, and worldwide field development. Most recently, he has focused on leading large-scale global operational strategy within the direct sales industry, supporting growth initiatives spanning more than 100 international markets.

“I’ve spent nearly three decades helping build and scale companies across multiple industries and international markets, and over time you develop a very clear understanding of what separates short-term excitement from long-term opportunity,”

Larsen said.

“What attracted me to Anovité is that the fundamentals are here — leadership, timing, product positioning, infrastructure vision, and authentic market momentum. Colostrum6 is creating the kind of consumer response that gets your attention quickly, but more importantly, the company is making the operational decisions necessary to support sustainable global growth. That combination is rare, and I believe Anovité is positioned for something very significant.”

His leadership style centers around building scalable systems, strengthening operational efficiency, and creating long-term enterprise value through disciplined execution and strategic expansion.

“Anovité is entering a very unique season,”

Said Dr Anthony Kleinsmith CEO, Founder and Formulator.

“The growth happening right now is real, the leadership being assembled is world-class, and the infrastructure being built behind the scenes is designed for longevity. Rod’s experience makes him an enormous asset not only for where we are today, but for where we’re headed globally over the next several years.”

Larsen holds a Bachelor of Science in Business Management from the Marriott School of Business at Brigham Young University and a Master of Science in Technology Commercialization from the McCombs School of Business at the University of Texas at Austin.

As Anovité continues expanding across international markets, the addition of Larsen further reinforces the company’s commitment to operational excellence, global scalability, and long-term growth strategy.

About Anovité

Anovité is a science-driven wellness company specializing in colostrum-based health solutions designed to support immune health, vitality, metabolic balance, and long-term wellness. Through disciplined operations, innovative systems, and people-centered leadership, Anovité continues to redefine how wellness companies scale with integrity.