ByDzyne Colombia Leaders Melissa Martínez and Yesid Rico Achieve 2-Star President

Every entrepreneurial journey has defining moments. For Colombia’s Melissa Martínez and Yesid Rico, that moment has arrived.

The husband-and-wife team has officially achieved the prestigious rank of 2-Star President* with ByDzyne , a milestone that reflects years of consistent effort, disciplined execution, and an unwavering commitment to helping others build better lives. While the new title represents an impressive business accomplishment, Melissa and Yesid believe it symbolizes something even greater: the lives they have helped transform along the way.

*A 2 Star President generates over $400,000 USD of sales revenue in two weeks or less

Their journey to 2-Star President is anything but conventional.

Melissa built her career as a civil engineer, overseeing construction projects and managing complex bidding processes. Yesid dedicated more than 12 years to serving in Colombia’s police force, where discipline, resilience, character, and perseverance became part of his daily life. Neither had previous experience in network marketing. In fact, ByDzyne became their first and only venture into the profession.

Today, they lead an expanding organization that continues to grow throughout Colombia and beyond, proving that extraordinary leaders are often developed through consistent growth rather than prior experience.

“Our greatest motivation comes from serving others,”

the couple shared.

“It is not only about achieving a new rank. It is about seeing people grow, discover their potential, achieve their goals, and transform their reality. We believe true success is measured by how many people we help reach their own dreams.”

That servant-first mindset has become the cornerstone of everything they do.

Melissa credits much of their success to remaining united as partners while embracing the unique strengths each brings to the business. Instead of trying to do everything together, they intentionally divided responsibilities, markets, and leadership roles, allowing each to maximize their gifts while pursuing one shared vision.

“This new rank is the result of focus, discipline, and execution,”

Melissa explained. “

From the beginning, we committed to following our mentor’s guidance, trusting the system, and taking consistent action. Planning without execution never produces results. When two people stay aligned with one vision and work together every day, incredible things become possible.”

For Melissa, choosing ByDzyne was never simply about starting a business. It was about choosing the right people to build alongside.

“I chose ByDzyne because of its leadership, its stability, and its long-term vision,”

she said.

“The founders have a proven track record and a genuine passion for innovation. The company never settles. It continues introducing new technology, new systems, and new opportunities that help all of us continue growing. That commitment inspires us to raise our own standards as leaders.”

That commitment has not gone unnoticed by ByDzyne’s founders.

“Melissa and Yesid have earned this achievement through consistency, humility, and an incredible work ethic,”

said ByDzyne Chairman Nat Puranaputra.

“They came into this profession without previous network marketing experience, yet they were willing to learn, remain coachable, and put people first. Watching them grow into 2-Star Presidents has been exciting because we know this milestone is only the beginning of the legacy they will build.”

Chairwoman Chanida Puranaputra believes the couple represents the type of leadership that strengthens an entire organization.

“What stands out most about Melissa and Yesid is their heart,”

she said.

“They celebrate the success of others just as much as their own. They have built trust, developed meaningful relationships, and continue serving people with humility. Those qualities create organizations that last for generations.”

The couple’s long-term vision extends far beyond their own advancement.

Their goal is to develop at least ten hard-working leaders earning more than $10,000 USD per month, creating opportunities for families to experience greater financial freedom while discovering leadership abilities they never knew they possessed.

“Our mission is to show people there are other ways to grow, start a business, and create a life filled with greater opportunities,”

Melissa said.

“We want people to know they are not alone. More than anything, we want them to become the best version of themselves because when a person grows in character, leadership, and mindset, they transform their family, their community, and future generations.”

That vision closely aligns with what ByDzyne Co-Founder and Chief of Corporate Strategy Officer Chad Chong believes defines lasting entrepreneurship.

“Melissa and Yesid understand that real success is measured by the leaders you develop,”

Chong said.

“Reaching 2-Star President is an outstanding accomplishment, but what excites me even more is the culture they are creating. They are building people, not just organizations, and that kind of leadership creates momentum that continues multiplying for years.”

Co-Founder and Chief of Creative Strategy Officer Nattida Chong sees their achievement as another example of what becomes possible when purpose and partnership come together.

“Melissa and Yesid lead with authenticity, integrity, and genuine care for others,”

she said.

“They have shown that when a husband and wife unite behind one vision, encourage one another, and remain committed to continual growth, extraordinary things can happen. Their promotion to 2-Star President is well deserved, and I believe their greatest impact is still ahead.”

While reaching 2-Star President marks an important milestone, Melissa and Yesid see it as another starting line rather than a finish line.

They remain committed to helping more families discover entrepreneurship, develop confidence, strengthen their leadership, and build businesses that create lasting impact.

Their story is a powerful reminder that success is not reserved for those with the perfect background. It belongs to those willing to grow, serve, remain teachable, and stay committed to a vision larger than themselves.

As ByDzyne continues expanding around the world, leaders like Melissa Martínez and Yesid Rico demonstrate what is possible when discipline meets opportunity, when partnership becomes purpose, and when success is measured not simply by rank, but by the lives changed along the journey.

* ByDzyne makes ZERO income guarantees. It takes hard work and dedication to make a substantial income. All results may vary. Between 01/01/2022 to 12/31/2024: The number of active Brand Ambassadors (BAs) who have not received any commissions, bonuses or overrides is 13,906 or 78.73% of such BAs. The median amount of commissions, bonuses and overrides received by all active BAs is $0.00. 78.7% of all active BAs have received, in the aggregate, less than or equal to this amount. 21.3% of all active BAs have received, in the aggregate, more than this amount. The average amount of commissions, bonuses and overrides that have been received by all active BAs is $1,756.21. For the full IDS, please visit www.bydzyne.com/IDS