Amway Celebrates Historic Expansion with Grand Opening in Uzbekistan
TASHKENT, UZBEKISTAN — Amway, the world’s largest direct selling company,* officially celebrated the grand opening of its newest market, Amway Uzbekistan, opening a new chapter in the company’s expansion in Central Asia.
Operations officially commenced in Uzbekistan on September 1, 2026, bringing Amway’s science-backed nutrition, beauty, personal care, and home care products and solutions directly to local Amway Business Owners and their customers.
Uzbekistan is home to more than 38 million individuals, representing one of the largest and most dynamic economies in Central Asia. Boasting a rapidly growing entrepreneurial population, the country represents a strong opportunity to bring wellness products and solutions to more people, empowering them to achieve optimal nutrition and supporting their healthspan – the number of years we live an active, independent life. To support this launch, Amway has established a dedicated local presence in Tashkent that will help drive seamless regional service and long-term operational success.
“Welcoming Uzbekistan to the global Amway family is a proud milestone for our company as we accelerate our reach across Central Asia,”
said Michael Nelson, Amway President and Chief Executive Officer.
“This vibrant, rapidly growing market represents a powerful intersection of thriving entrepreneurship and a deep desire for health and wellness solutions. By establishing an infrastructure, including physical presence and local logistics, we look forward to introducing Amway’s world-class, science-based products to the market. We are committed to empowering local business owners with the global tools and support they need to champion healthspan, build sustainable businesses, and make a lasting, positive impact in their communities, continuing Amway’s vision of Helping People Live Better Lives.”
The launch in Uzbekistan is the latest milestone in Amway’s purposeful, long-term expansion in the region. This strategy follows successful market entries in Mongolia in December 2024 and Kyrgyzstan in September 2025. By establishing physical operations, local logistics, and regional infrastructure, Amway is investing directly in Uzbekistan’s economic development, creating local jobs, and fostering sustainable entrepreneurship.
About Amway
Amway is a direct selling company, headquartered in Ada, Michigan, U.S. Amway is committed to helping people live better lives across more than 100 countries and territories worldwide. Top-selling brands for Amway include Nutrilite™, Artistry™ and XS™ – all sold exclusively by Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2026 Direct Selling News Global 100 list.
SOURCE: Amway
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