Youngevity Acquires BellaMora

Youngevity Acquires Distributor of Skin Care Products

Announcement follows acquisition of R-Garden just three days ago


SAN DIEGO, Calif., June 27, 2011 /PRNewswire/ — Youngevity Essential Life Sciences (, which sells an extensive line of nutritional supplements and health and personal care products, announced today that it has signed a definitive agreement to acquire the distributor base and product line of Bellamora, a Tampa, Florida-based marketer of skin care products. The announcement follows another made just three days ago when Youngevity announced its acquisition of Washington state-based nutritional products company, R-Garden, Inc.


Bringing Bellamora into the Youngevity Family advances our vision of building a large 'consumer cloud' of accounts that will buy, sell, and earn within a powerful new community of commerce, said Youngevity CEO, Steve Wallach.  Bellamora adds thousands of new distributors-and their social influence-to our already substantial network of sellers and customers.


Mr. Wallach said acquisitions are central to Youngevity's strategy to grow organically as well as geometrically. With each acquisition, Youngevity provides a commercial home to current and past direct sellers and their customers, who now have a larger and more varied array of hundreds of products to choose from, including the world's second most popular commodity, coffee. The Bellamora distributors and customers will become part of the company's DrinkACT ( division.


For Bellamora sellers, this allows them to enter a strong company and sell not only their own products, but the whole range of Youngevity products, including our JavaFit coffee line. With Bellamora, we add yet another piece of the innovative, global, relationship-based sales structure we are building, Wallach said. Youngevity CFO Chris Nelson said the Bellamora acquisition will be funded from operations.


Youngevity® Essential Life Sciences headquartered in San Diego, CA, is a nutritional company dedicated to improving lifestyles by promoting vibrant health and flourishing economics. The company's mission is to deliver the finest array of technologically advanced, beneficial products available. Founded in 1997 by Drs. Joel Wallach, DVM, ND and Ma Lan, MD as AL Global, Inc., the company adopted the name Youngevity® in 2006. Youngevity is the only network marketing company to have an authorized FDA Health Claim. Dr. Wallach's work has been published in more than 70 peer-reviewed and referenced scientific journals and books. The company operates out of a 65,000 sq. ft. Class A facility and has more than 60 full-time employees.


On June 17, 2011 Youngevity signed a merger agreement with Javalution Coffee Company (JCOF), a fully vertical, Miami-based coffee roasting and distribution company, owner of the direct marketing brand JavaFit and the retail brand Cafe La Rica, as well as the category creator of functional gourmet coffee.

Corporate leadership Youngevity

From left to right: Dr. Ma Lan – Co-Founder, Steve Wallach – CEO, Michelle Wallach – CEO, Wiley Hurt – CEO, Vanessa Hunter – VP of Marketing and Public Relations, Brent Jensen – Vice President of Business Development, Chris Nelson – Chief Financial Officer

Youngevity Corporate Team 2011


SOURCE Youngevity

About Bellamora see our previous post

Bellamora Alexa Ratings

Get more information, facts and figures about Youngevity, click here for the Youngevity overview.

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Comments (13)

  1. I was with Bellamora, product was fair at best & their distributors were morally and ethically bankrupt. Should be a good fit with this bunch

  2. Well said Jana. No trust with anyone or any group connected to bellamora. Younggevity just buys companies that never were/are successful, wanna bees and many feel joel wallach is off his rocker

  3. I’m sorry but I don’t think they will be getting many “Bellamora” Distributors with this deal. How in the heckin heck can somone aquire a distributor base that was completely abandoned months ago? That was overcharged…that is owed products and money…that was robbed and lied too? I’m sorry but I’m not sure why “Bellamora” thinks they have a distributor base anyway or the rights to use any one of us as a part of a deal. Just Wow!!! I don’t even know what else to say…it just never ends. This is a bunch of B.S….unless of course like Dave D. said the new company would like to pay all of us the money Bellamora owes everyone.

  4. some spot on comments above! there is no way this company will pay those what are they owed & they are shoving bellamora people under their red-headed step child binary company (drinkact – whatta name-not & ted who runs this site gave them a 2 out of 10 for their marketing abilities, sorry bunch) – pathetic all the way around

  5. I am owed over $2,000 from Bellamora & anyone who would buy this company & become owners of this brutally overhyped skin care product & crappy kool-aid drinking reps who may still be standing our just as lousy as Bellamora.

  6. Youngevity is the Junkyard of MLM. They gather up companies that never had success & just tosses them in one big ole pile. They have overlapped product lines, poor marketing – maybe the worst in the industry (just ask ted who runs this site) & poor leadership. This is semi-pro mlm at best.

  7. Wow, I checked out the Bellamora biz during it’s much hyped pre launch. I received a damaged sample and never received a replacement. That sent out a red flag. But, the little bit I could squeeze out of the tube was pretty impressive. I’m not going to knock the product just because of the bad management. You have to be very careful when joining a brand new MLM. I joined one almost 2 years ago and they haven’t missed a commission payment to this day. They’ve added 4 more products and have expanded into Europe and now are working on Asia. Seems to be a good sign. Tom, I’m glad you have a knowledge of Youngevity. I’ll pass this info on to others who may want to look deeper in that business.

  8. wait till the bellamora people begin working with these youngevity/drinkact folks ~ they make ‘gestapo’ type ceo of Melaleuca Frank Vandersloot seem sane & normal. in other words they let the inmates run the show with no boundaries set by corporate, and like many of the people said above – all these folks are is a pile of never have & never will be companies and i look forward to the reactions of bellamorians who will never get the $$$ they are owed

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