Dawn Wright Olivares – ZeekRewards COO Interview

Dawn Wright Olivares


Dawn Wright Olivares is Chief Operation Officer (COO) at ZeekRewards and Zeekler, a division of Rex Venture Group LLC. The company burst onto the scene in 2011 and has very quickly become a leader in the reverse auction industry. A review about ZeekRewards can be found here.

Zeek Rewards is an advertising division of Zeekler.com, which is a reverse auction website and an MLM income opportunity for marketing professionals. The company offers a 2×5 Forced-fill matrix. As of March 2012 the company had an estimated 277,000+  affiliates. In 2011 Zeekrewards had 15 full time employees.

Dawn is living in Ozark, Arkansas, USA and engaged with Alex de Brantes. She has 2 daughters, Emily and Suzi, and 1 son, Jon. She has 25 years MLM field leadership; 10 years software development; 15 years corporate marketing strategist; 15 years creative development and team leadership. Recently Dawn was a speaker at the prestigious Association Of Network Marketing Professionals.

ZeekRewards has the Nr. 1 website in the world according to the Alexa rankings as of March 2012. Ted Nuyten had the honor to interview Dawn Wright Olivares.

Dawn, how did you got involved in Zeek Rewards as Chief Operating Officer and what field experience do you have?

My promotion to Chief Operating Officer occurred in October 2011. [private_platinum]

I have been with the company 12+ years and have been working by Paul's side for the past three years very heavily since the launch of FSCAuctions which eventually became Zeekler.  Back in the day I started out as software, graphics and systems development which over the years also became strategic and project development and management.

In 2010, I took on a larger role and by 2011 I was developing then managing most of the departments for Paul.  I initially focused on the creation of  Zeek's product and then when Paul came up with the ZeekRewards concept and momentum started to build – I then increased my focus to internal expansion and compliance.  Paul and I both realized that I simply wasn't the International Marketing Director anymore and looked for a title that better described what it was I did and that title was C.O.O.

Dawn Wright Olivares – Daughter Suzi – Fiancee Alex de Brantes

Dawn Wright Olivares Family

I have over 25 years field experience and leadership that began in my late teens with Mary Kay and Amway.  My first real success was with a weight loss and neutraceuticals company called E'ola. Skybiz was my first corp entry with a rescue project for the McCullough family called Planet Skybiz.  Dan and I (Zeek's Master Programmer and my step-son) were a software and web design team and they needed a hand.

In 1999 we were scooped up by a company with corrupt ownership where I brought 16,000 reps in a matter of 5 weeks as the voice of that project.  They promoted me to VP Marketing, hired Dan as head of IT and moved us out to California before they took Dan, myself and the reps to the cleaners and left us high and dry (never paid a single check).  After licking my wounds we joined a consortium of top MLM leaders but after being bitten by two more companies soon after I vowed I'd never be another companies voice or build another field organization.

I was then introduced to Paul Burks and have never looked at working with another owner in the industry since.  This is the first project I have been the voice for since…because of my trust in Paul.

Zeekler is a cool entertainment shopping experience with Penny Auctions, eCommerce and wholesale stores. ZeekRewards is it’s affiliate program that drives traffic and customers through online advertising and word-of-mouth promotions.  The two together have driven us to nr. 455 and nr. 2380 Alexa traffic ratings and are taking the world by storm.

Nowadays with the weak economy more and more people are looking for a second income. What can these people expect from Zeek Rewards?

ZeekRewards Team; Dawn, Alex de Brantes, Dan Olivares (back) master programmer, Jon Wright- Compliance, Aaron Baker -  fraud InvestigatorMost importantly people can expect to be paid what they earn.  I realize for a new networker that may sound obvious…but it’s not.  There are a great many corrupt companies that come out with nothing more than a website and a promise (parked off-shore without an ounce of true back-bone or legitimacy) that will take the money and run. 

Second, they can expect our products to stay out in front of the trends and for us to keep it fresh, fun and exciting.  Last, they can count on our commitment to compliance.  We are scooping up the greatest minds in this industry for this project to be in compliance with the laws that govern every aspect of this project.

With the rising number of Direct Sales companies, how can someone who's interested in the business know if a company is reliable?

Doing your due diligence is critical.  Check out the ownership and longevity of the company.  I would recommend doing a background check on the owner first.  Then ask the hard questions: “Do they have experience?”, “Are they well-respected in this industry?”, “Do they have a strong BBB rating?”, “Where are they located?”, “Do they have a strong team?  Both corp and IT?” 

Nothing can cripple a company faster than lack of IT.  I’ve seen too many companies SAY they have automation, throw up a site and pretend it’s all in place while they scramble for a cheap, off-shore team they’ve never met and they simply never get off the ground.

Last, if you can afford to make the trip…meet the team.  Legitimate companies have bricks and mortar buildings and real people in them.  Schedule an appointment and either go personally or have someone close in proximity that you trust make the trip.

ZeekRewards Income Disclosure Statement for 2011
ZeekRewards Income Disclosure Statement for 2011


Zeek Rewards has incredible growth, what is the reason for the success?

Haha…the stars aligned!  I would love to be able to say it was one specific thing but I think it was a combination of many things and a little bit of magical fairy dust (and a lot of prayer).  Zeek is a phenomenon. From our iconic little penny, the team and the ownership…to the leaders who gathered and said “this is it” – from the product to the comp plan.  It is a bit of a “rubix cube” puzzle and all of the colors simply matched up.

It’s also a matter of trust.  All of the “wow” factor and product and team and comp can be there…but if the field doesn’t see the company’s integrity…all is lost.  A rock-solid relationship has formed.  One of mutual trust, loyalty, integrity and community.  Zeek is a family now.  Being a part of something this special comes along once in a life-time.  Everyone who is here understands that and we cherish it.  I think that’s what translates in every language across every culture.

Have you been surprised by the exponential growth? The Alexa Rankings shows awesone visitors numbers.

Surprised? No.  We’re way beyond surprised…Shock and awe are better words.   We saw exponential growth and momentum once before with FreeStoreClub (where we grew to 3 million in 175 countries) which is why we were able to handle lightening striking again with Zeek.

Zeekrewards Alexa Rankins March 2012
Zeekrewards Alexa Rankings Over 1 million visitors per month


Massive success means often for any company, criticizer and people spreading rumors. How do you deal with that?

Quite honestly?  We do our best to put it on “ignore.”  Those types of things can serve as large distractions if we let them and we don’t have the time or desire to engage in such things. A long time ago I was told: “Some people build the tallest building.

Other people tear the buildings around them down…so that theirs APPEARS the tallest.” When you are focused on building the tallest building, scrapping in the mud is not on the priority list.

Zeek rewards started a compliance initiative, what can you tell about that?

Our compliance initiative actually began a year ago when Zeek began.  We recognized we were a category creator and started hiring top attorneys and consultants early on because when you do something no ones ever done before…you simply don’t know what you don’t know.   We first hired Nehra and Waak.  Then Dr. Keith Laggos.  They did the first run at it. 

ZeekRewards Team and MascotteWe needed to increase our staff and resources proportionate to our growth and our expected growth, and adjust to all the changes in privacy laws and regulations…. The laws and the internet are always moving…. and when you have a growing field force and their ability to reach people in massive quantities through social media, search engines, You Tube and the like we knew we needed to be on top of it and way out in front – so we hired Kevin Grimes of Grimes & Reese who recommended Greg Caldwell (Investigator/Compliance Expert – White Hat Solutions). 

Then Howard Kaplin (KapTax) and Mark Bonefant & Larry Steinberg – and the prestigious list keeps growing.  We also launched the “ZeekSquad” which is a volunteer field squad to police field compliance and  we’ll soon be launching Kevin Grimes’ MLMComplianceVT course to the field as well.

We are focused on both the field and corp compliance equally.  We all feel strongly that Zeek is worth protecting on every level…both the corp team and field leadership are all very protective of this project and it’s affiliates.

When so many people count on you for their livelihoods…you do whatever it takes to ensure it’s sustainability.  I tell the field all of the time:  “We are a category creator…we must remain agile and be willing to shift as we grow.  We will do whatever it takes to remain compliant with the law and to do the next right thing to preserve and protect Zeek.”

What wishes, goals and plans do you have for the future?

I am working to get our auctions tripled in quantity next quarter, to create relationships that will allow bid currency to buy a great deal more than the click of a bid button and to attract strong advertising sponsorships.  We want Zeek to be a top contender in online shopping and group buying as well as in Penny Auctions and MLMs.

Do you have a success tip for a newbie in our industry?

Yes.  Be patient, loyal, totally committed to both your dream and your company and be willing to grow.  Someone has lied to the newbies of the industry and told them to diversify instantly, have no loyalty and no commitment level whatsoever which is why our beloved industry is in the condition it’s in.  The leaders of this industry (old-school like myself) will all tell you the same thing.

To build a massive, residual sales organization takes time, clarity of intention, sacrifice and serious commitment.  It’s a process.  It’s about mentorship and relationships.  It’s about trusting and being trusted.  It’s about “Be.  Do.  Have.”  You must first BE what others who are successful are, then DOING what they have done…to then HAVE what it is they have.  There are no short-cuts. It’s also a totally worthy journey.  There is nothing like living life on your own terms…so NEVER GIVE UP.

A review about ZeekRewards can be found here

Photo's made by Colby Moore Photography


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Comments (92)

  1. It is with mixed emotions that I represent this company “Joy & Happiness.” A Fantastic article Dawn, Thank-You for all you do for the company and field. I have been in this industry for 26 years now, and have never seen a more Rock Solid environment where anyone from any station in life can succeed…

    ?You don?t know, what you don?t know, that?s why you don?t have, because if you knew what you knew, you?d have it, and to know and not to do, is not to know?you know?

    To Your Overwhelming Success,
    Gene Hughes
    Zeek Nation

  2. That was Just Awesome!! Thank you so much Dawn for Your hard work! My brother keep telling me about Zeek and i finally signed up 2 months ago. This Company is incredible!! Really, Really INCREDIBLE!!!

    Thank You!

  3. I have been a part of Zeek Rewards for about 5 months now, and I have been very excited about the possibilities like everyone else. What I don’t understand is this: With the amount of affiliates growing at such a fast rate, coupled with exponential growth of each affiliates reward point balance, how can the company pay such high daily rewards to so many of their affiliates and still be sustainable? Several people I know qualify for over a thousand vip points daily in their profit pool, and that is just in my small neck of the woods. If this is exploding worldwide, how can this possibly sustain itself?

  4. Dawn, Thank you for the Inspiration and Encouragement…There is no doubt that you are in the right place at the right time…
    Zeek is Destined for Great things and it’s people like you that make it a smooth sail…I look forward to being a part of the Zeek family for the Long Haul… I can’t wait to see where we will be 5 years from now as a Thriving Home Based Business Model….
    We truly are Blessed and Have a Responsibility to Keep Zeek Rewards in our Prayers
    God Bless you and the entire Zeek Team

  5. Well… I thought I posted this earlier today… but couldn’t find it… so posting again.

    All I can say is Zeek Rewards has been a blessing for me. I was introduced to Zeek Rewards at a time in my life when things were very challenging. My sponsor has been with Dawn and Paul since the days of FSC. I knew she had been very successful with FSC so I was open to hearing about Zeek Rewards. I am forever grateful for that telephone call last September.

    Even better than the success I?ve had with Zeek Rewards? is the fact that everyone I have shared Zeek Rewards with who has been actively involved is reaping the rewards as well. I can?t say thank you enough to everyone involved with Zeekler and Zeek Rewards!

    The Got 20 Second video which introduces the Zeekler Penny Auctions and allows people to register for free bids has been instrumental in my success! Post an ad? give away free bids? earn rewards. How much easier can a business be?

  6. I am so proud to be part of a company that started from a strong background. It is impressive to see that my money has doubled in just a few days. I have truly never seen anything like this and for the first time in a long time I feel myself having true success. I love the way that there is always good information popping out at us as soon as and every time I go to my back office. The information is very helpful! Thank you so much!

  7. I love the fact that Dawn and the zeek team has put together a winning formula that works. I’m not the type of guy thats into your traditional 9-5. Zeek Rewards is simple, fun and exciting, it works for the novice and the experience network marketer, its a win win for everyone. Just like any business it is what you make it, and zeek has provided the tools for a successful business. Thank again for all your hard work and effort, El

  8. Zeek is an amazing business , yet I am more amazed by Dawn Wright Olivia! Her dedication, devotion, diligence and her integrity are thoroughly displayed in her daily management and operations. We are blessed to have a CEO like her. All I can say is Thank You Down!!!
    Keep doing what you do the best!!! I am encouraged by you every day.


  9. I’m glad I did not procrastinate but joined after 30 mins of intro. I earned money that very first day and now 5 months later earning residual income (in my pocket) equal to a full time job. My daily earnings are still growing so I’m giving my self a nice pay raise every month. Everyone so far that have joined me and follow my advice to plug in and stay active are very happy with Zeek.

  10. Dawn, your dedication and enthusiasm are highly contagious! With Paul and yourself at the helm of this global project, affiliates in the field are truly fired – up and extremely motivated. The idea of being able to help others save big and make good money as well, through my zeekler business has been my most rewarding experience in a lifetime!

  11. Great review for a great company. I’m impressed to have found some integrity in this industry.
    Thanks for a great opportunity, and for helping alot of people who would continue to fail at achieving
    their dream with internet marketing.

  12. Zeek Rewards is number 1 for a reason.
    People lie, numbers don’t!!!
    So easy is this business even ______can do it!!!
    Rock on Zeek Nation!

  13. The entire management team of ZeekRewards is top notch. They are right on the ball, just where we want them to be. This is the ONLY way a company can survive in today’s online climate. I have never seen anything like it and I look forward to being part of this wonderful organization for many years to come.

  14. To zeek coo and team members..

    i m very blessed to be intoduce by my upline who told me about the no1 mlm company in the world with penny auctions bidding and affiliates sharing the pool who do copy and paste daily for a few mins of work,so simple and so effective and sound so logical to be able to pay well to the member and at the same time the company also make good money to do research and development in all espect of zeekrewards bussiness.Much congratulation to all of you ! what a brilliant idea!!
    Paul ,toast to your Sucess !!

  15. Hi All!!
    I just signed up last week, maybe im just old school, but is it possible to talk to anybody one on one. It seems
    very interesting but cant get any help. Thanks

    1. Joe! Who did you sign up with?? That person MUST support you, train you and answer all of your questions. I talk with my upline several times a week, join conference calls, watch videos and attend meetings. Whoever sponsored you has a moral obligation to help you! They should not just sign you up and forget about you. What a shame…

  16. In the past I would honestly say that is was nearly impossible to make money online. Only a select few could bring in a real income from home while the other people all struggled to understand how to use the internet to market. Recently with new companies like Zeek Rewards huge changes are occuring and average people around the world are actually making a solid full time income.

  17. Hi Dawn,

    What a great intro into who you are, and what you represent! Glad to be part of it.

    Everyone who gets involved should try and understand why it works, and why you get rewarded for your daily efforts.

    The lack of understanding in any business opportunity is the biggest mistake one can make. Educate yourself in what a company has to offer you, its customers, and the community in general.

    Direct sales, MLM sometimes has a bad name due to lack of understanding, “Pyramid Schemes”, or its another Amway etc. Isn’t an organization built like a pyramid or the church? All it comes down too is lack of knowledge and people thinking MLM is a dirty word.

    Don’t be the crowd, be yourself and see why you can succeed with Zeekler online…..Newbies there isn’t a better company that I know of that has a great model like this, and works with us effortless to ensure everyone can succeed (with time off course) and some elbow grease one can make it.

    All the very best to the next sign-up….and don’t forget to keep on learning always.

    Thank you Dawn for your efforts and the team….


  18. Great Company!! Congratulations to Paul Burks,Founder and CEO of the Zeekler Company and to Dawn Wright Olivares, the COO -Chief Operations Officer.
    We are happy we are a part of the team! Visit our website and check it out.

  19. On April 14/12 I listened to a guided presentation over the internet and was convinced by the logic of the numbers immediately, and then signed up as a Silver Affiliate for $10/month. This purchases points added to my ongoing balance. Plus just for joining, I received 100 bonus points:)

    After a 100% coached (easy) lesson the next day, I posted a pre-written ad, filled in the proper fields in my back office, and voila! I was done for the day! I didn’t understand the compensation plan, at this point, but understood basics. But no matter, because recruiting is an option. Without recruiting, I have learned, that several people simply allow their point value to grow (1 point = 1 dollar) and make a very good return starting day one, compounded and paid daily. My original 110 points has earned me 34 points in 2 weeks (April 27). All newly awarded points are added to your original balance, so that becomes the new amount to be compounded for the next day. This repeats everyday for 60 days, then the 100 bonus points are returned to the company, and total left over is turned to VIP points. I also began my VIP balance sheet by purchasing $200 worth. I’ll explain.

    The rules are very understandable and very beneficial, both for the affiliate and for the company. To give Taylor and JunJun a beginner answer to their question: how can this business still continue to pay as it gets bigger? – I have an understanding. Because people are turning more and more to shopping online, penny auctions are very attractive. After all, you get the latest trending products at up to 95% OFF of retail. I mean, why not? So, Zeeklers sells bids to customers for $0.65 each, which, when used, raise the purchase value of the item bid on by one penny. A timer is reset each time a penny is added and whenever the timer reaches zero, the last bid wins the item for the price displayed. Take a look at the bids being sold in live time at https://bobfrancis.zeekler.com. Now, the end of my beginner answer: The redeemed bids go into the company as a money pool. At the end of each business day at 5:00PM EST, their IT System runs the calculations of items that Zeekler bought, the number of bids redeemed, the number of affiliates and their point totals, commissions of your forced 2×5 matrix (if you recruit), and ??. This determines a daily percentage paid (in points) back to the affiliate. So, like I mentioned, my original total of 110 points, in 2 weeks, grew by 34. The VIP points I purchased are growing at the same rate or better (I think??). My $200 has now turned to $212 since April 24 (less than 1 week).

    I hope I haven’t undermined anyone’s thunder, but this is a no-brainer, especially if you don’t have time to recruit, which I don’t. I use my time on my primary business, but I like it when I see money grow AND the company grow, AND customers getting excellent purchasing power!

    WHEN you decide to investigate more into this company, please remember who sent you, and I’ll give you free bids whether you join or not?

    Note: Since I am a beginner and NOT with Zeekler Corp., and since this forum is for networking people, my disclaimer is that this is MY understanding of basics of the affiliate pay structure, excluding the forced 2×5 matrix commissions comp plan.

    Cheers! Bob

  20. Hello, I joined ZEEKREWARDS 2 weeks ago and and I am etnhousiastic !!
    I live in Reunion Island. I wonder who are ou Reps Leaders in ZEEKREWARDS. I am willing to have more training and information. Thank you to anyone who will help me 🙂

  21. I am willing to host you Dawn in Trinidad & Tobago, as soon as you can visit, even if it is for one day. We need to empower the average person to join zeek rewards to help his church programs, his school activities, his sports club, and even his month-long family Alaskan cruise after joining zeek rewards for one year or less as Diamond with at least 500 to 1000 USD purchase in bids. Please let me know your program.

  22. Anyone noticed that for the past 12 hours (atleast) you can access everything else in your zeekrewards back office, ACCEPT anything that has any effect on VIP Bids.

    You can NOT purchase bids
    You can NOT give away bids

    Interesting that all affiliates have been DENIED access to their RPP page, isnt it? Not able to change that 100% to get your money! hmmmm..
    Not able to request a check! hmmmmm..
    and zeek has not posted any reason, any explination or anything.
    lets see them wiggle out of this one.
    im sure their response will be full of fluffy tech jargon and expensive words. Remember their target audience is a generation that didnt grow up with the internet. So phrases like Server Farms and SSD San servers go over well.
    What multi million dollar company do you know that has spelling errors on their pages or wordpress like web pages, or doesnt take cc cards, or shuts down access to your money without warning or explination or operates their phones thru skype and gmail accounts??????. Has anyone googled the company in florida that provides their world class server service.

    US : HEY ZEEK!
    ZEEK : SUP!
    ZEEK : THANS, we pride oourselves on world clas serbice and producs!
    US : I know thanks for the great opportunity!
    ZEEK : no doubt!
    US : I am going to retire in a year, using zeekrewards.
    ZEKK : COOL!
    US : Im up to $489 a day!
    ZEEK : WOW!????????????..really?
    US : really!

    (Paul B.: Attention all Zeek Geeks: code black!!!!!!)

    US : Im exited because tomorrow im going to request my first check!!
    US : ZEEK.
    US : ZEEK!! Was it something I said?
    US : OK! OK! Im sorry, I take it back I?LL buy more bids and leave
    it 100% repurchase until you figure out your exit strategy!!

    Paul B.: (Attention employees : FALSE ALARM! U can put HammyHamster
    back on the RPP Wheel now,?.or not. either way is cool
    with me. )

    US : I posted 5 more spammy ads, even tho google hates duplicate
    content. And I recruited 3 more affiliates by telling them it
    was legit becasue Troy Dooly said it was. Do you forgive me,
    I promise to act right.
    Zeek : Hello Fine People! Zeek Geeks Saved The Day, again, for the
    12th time today. They are great!

    Special Thanks to:
    Diamond Affiliate Cheif Operations Oficer Dawn Wright-Olivares

    Paul B. : Tee-Hee!

  23. Dear Dawn Zeek and his team!

    I live on the other side of the world. I pray to God and I thank him for a long time to keep this wonderful system, I’ll call you to a new generation of cash-generating robots. Gave us the opportunity and hope that we will emerge from the crisis victorious.

    We welcome you and your lovely family!

  24. hellooo….CONGRATS ZEEK!!!! i just listen to your training call today Dear Dawn with Dear Peter….and is it Dear Alex?…. hello….too Dawn and Peter….and Alex! i enjoy listening the Training Call today….!!!! …. it is so nice that we have trainings! THANKS ZEEK FOR BEING A BLESSING TO US ALL! THANKS DAWN THAT YOU HAVE BEEN FAITHFUL TO ZEEK! ….i really hope i could send blessings too in my ads posted for you!

  25. Hi,Dear Dawn Wright-Olivares,

    Could you do me a favor? I hope to know more information about Zeekrewards business, and want to know how to do this business. If available, can you help me start this business? Thanks.



    1. Hey Watsen
      I have just seen your message..I’m a friend of Dawn and one of her Business partners.Working in Zeek a long ago I have built a huge team in Israel,in Jerusalem and other cities,like Paris,Tel Aviv,Central Africa.
      I just want you to understand that Dawn is quite busy cause she is the COO of Zeek..really not a easy task lol.
      I will be blessed to train you,to answer you to all questions and even to get in touch via Skype so we can know each other a little bit more before we get started at working together.
      I’m a cool guy and love knowing new people.
      For sure you don’t have to pay me anything for what I will be training you..the company is paying us a good percentage on your bid purchases so you don’t have to get out money of your pocket from me..another cool thing.

      Here is my email..quite busy last week but will be blessed to know you and get in touch so we see how we can start helping you to make money.

      bye bye

  26. Where is COO Dawn Wright-Olivares Now? She lied to the world and continue to sell Zeek Rewards until the very end. This scam was known to them all they ran away to hide. I hope she can sleep at night.

  27. I pray to God and I thank him for a long time to keep this wonderful system.Zeek Rewards has changed and is changing the lives of tens of thousands of people around the world come back please.

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