Vemma Challenging ViSalus

BK Boreyko Bod-e


Ted Nuyten spoke with BK Boreyko, CEO Vemma about the new Bod-e Line, a healthy weight management solution:

BK : This weekend we will be making a pretty big announcement regarding our Bod-e line.

Things have been great with the line in the US and Europe.

In fact, Europe had $1 million in presales and last month, their first $1 million month with the Bod-e brand. The USA is a little under $3 million a month with the Bod-e line brand, so I am very happy 9 months into the launch.

Dr. Wang, our Research and Development Director and Chris Powell design a shake unlike any other shake on the market. Chris says this really completes the Bod-e line and when you combine it with our app and eating plan, it is really head and shoulders above the competition.

We will launch this shake in two flavors on November 1st in the US. Chocolate and Vanilla Ice Cream, like all of our products, it is the best tasting shake on the market and also has the Vemma formula in it.

Our R&D team really studied and pulled apart the top 15 MLM and retail shakes in the industry and there’s a huge gap between ours and anything else. From the taste to the ingredients to the packaging, I’m actually super excited about this launch. My goal is to have this shake in 40 of our 50 countries by January 1st. Since it’s listed as a food, it’s way easier to get in to these markets.

I really see this Bod-e brand where ViSalus was two years ago. Since Chris’ show is in 100 countries, seen by 14 million people, I’m going to take this shake, Chris Powell’s reputation and our new incentives to 40-50 countries before ViSalus.

You combine this with the explosion in the #YPR (Young People Revolution) market with Verve, we can get the young people and the boomers (they call themselves BOOM! Revolution) with one company. After all, 50% of the world’s population is under 30 and 50% is over 30. Verve is tracking to become a 2 million can a month brand by the end of this year.

Really amazing what these young people are pulling off. These young people are really tapping into the ‘grocery dollars’ mentality where these kids are already buying Monster, Red Bull, etc. They just switch their buying dollars.

Well, with this shake, Bod-e for the first time gets to tap into that mentality where people can actually save money by not spending $$ of meals and replacing them with our shake. This I’m super excited about especially in markets like India, Mexico, Eastern Europe where incomes are tight. It’s tough to get people to spend more on a supplements in these markets. This should really help to unlock massive volume there.

BK Boreyko: I am more pumped today than ever before!

Chris Powell Shake

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Comments (12)

  1. Finally a non Zeek post! Am I the only one excited that someone is ballsy enough to really go after VI. I am a VI promoter and we’ve seen alot of copycats pretend to be original, but I like this guy BK’s swagg and what he plans on doing. VI is definitely the gorilla in this market and we will welcome the challenge from Vemma to run with us 🙂 Just be sure your running shoes are on 🙂 Lets GO #ViLIFE

  2. what I like about this new product is unlike the Vi product line, it does not contain artificial sweeteners, or gluten, or GMO SOY. Anybody with a true understanding of health would not put shakes with artificial sweeteners and soy into their body. In my opinion you cannot compare 2 products when one is full of harmful ingredients. All you natural paths and nutritionists and trainers promoting Vi should do some research on SOY , artificial sweeteners. and Gluten. In my opinion a Health and Wellness Company that operates with people ahead of profits should not have this stuff in their products. That is why you’ll never see me promoting Vi.

    1. Please get your facts right. Visalus shakes contain NON-GMO Soy, are gluten free, and use sucralose. The use of the sucralose is to have a diabetic friendly product and is approved in numerous countries.

  3. Vi didn’t invent shakes or 90 day challenges. Apple didn’t invent the cell phone. They innovated and made the best. Once the ingredients are released and this shake it compared side by side to any shake it will be game over. Documentation beats conversation every time.

  4. For all of you who are trying to bash Visalus or any other company in the networking industry, that is just plain stupid..WHY? Visalus has created a mainstream message that all of the others coming behind us with their great comp plans, with BMWs , 34 free and shakes can now benefit directly from…no other company in the history of this market channel has made such a splash regarding mainstream press, athletes and hollywood…

    Also for you talking about sucralose, really, get a life, how many of you chew gum,, oh you dont and your breath stinks…seriously…you have zero clue how much sucralose is in our product, take 2 shakes a day for 5 months to equal what some of you put in a coffee…so its a non issue..its funny how many closet smokers I have seen in vi, only to leave and go to a shake with no sucralose…really, or drinkers…

    Listen all we are doing is crushing the obesity epidemic, all of us…so instead of trying to espouse how amazing you are, just go out and show us..there are 230 more million people in Canada and the USA who are fat or obese…why not use your amazing marketing prowess and instead of trying to bash us, as we currently are the leader in the industry by a serious long shot..go out and be great at what you do…

    My mom always told me to treat others the way I wanted to be treated, also she told me if I didn’t have anything good to say about others not to say it…especially in public, and especially to try and extricate profit out of others…I hope your mothers slap you in the face after reading some of the garbage you are posting…start to focus on your business, cause I am and grew another 13% month over month last month, now a 9.4M dollar business in 2012 from 6.2M in 2011..why cause I focus 100% on crushing obesity..IM just getting fed up with the egos and greed in this industry and how callous many of you have become as you do not realize its about changing the lifestyle of millions so eventually we all dont go broke, cause both our countries can not pay the health bills any more…

    Wake up, grow up and build your own businesses with the zest for life each of your leaders and each respective companies mission or vision statement says…

    If you arent growing your spending time on this drivel…my first post on this crap!

    Russ Field

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