Anthony Powell – Herbalife Joins Vemma

Anthony Powell


One of Herbalife's biggest independent distributors and President’s Team Member Anthony Powell has left Herbalife to join Vemma and he’s exhorting his 16,000 distributors to join him.

Anthony Powell will distribute Verve energy-drink products for Scottsdale, Arizona-based Vemma Nutrition Co., he said in a webcast to his distributors Jan. 6. Spokesmen for Vemma and Herbalife confirmed the move. Powell didn’t respond to messages seeking comment.

“This is going to be the biggest explosion in network marketing history,” Powell, a 22-year Herbalife distributor who is in his early 40s, said on the webcast distributed by “This is a big move for all of us.”

Herbalife’s stock has lost nearly half its value since Greenlight Capital Inc.’s David Einhorn questioned the company’s disclosures during a May 1 conference call.

Then in December, hedge fund manager Bill Ackman, head of Pershing Square Capital Management LP, accused Herbalife of operating illegally as a pyramid scheme and urged regulators to take action.

Ackman mentioned Powell in a three-hour presentation about Herbalife on Dec. 20 in New York. Ackman detailed some of Powell’s business dealings, culled from court filings. Herbalife, which has denied operating a pyramid scheme, plans to lay out its case for investors in New York on Jan. 10.

Powell wants all of his distributors to move with him by Jan. 10 and he’s offered incentives for doing so, which include free entry into Vemma’s network, he said. While Herbalife has said its network of distributors numbers 3 million, Powell is an influential figure in his world because he’s on Herbalife’s President’s Team, one of the highest levels a distributor can attain.

The loss of business from Powell’s departure won’t have a material impact on Herbalife’s 2013 guidance, said Barb Henderson, a company spokeswoman.

“Anthony Powell’s stated focus is on creating ‘explosive growth’ fueled by lead purchases,” Henderson said in an e-mail. “As he has also stated, this is ’a difference in philosophy,’ not consistent with Herbalife’s focus on building business through the daily consumption of our nutrition products.”

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Comments (4)

  1. Competition is healthy, just as athletes push harder when there is competition.

    That’s the way it is in the Commerce business. Since Cell phones are changing the way we interact with banks, stores, and many other entities, so the face of commerce will be impacted by Social networks and Mobile communications. Combine it all and you get a company that enrolled over 100,000 in its first 70 days. (Check out the article on the subject posted on this site on Dec 21, 2012)

    Since everyone uses cell phones, and since the service offering is priced very competitively, the market is huge. You can Click on my Name above if you would like to Check it Out.

  2. Look at the Vemma GPS system they are overcharging the customer $599. to 499. on the Vemma website, and if you add up the cost individually you are getting overcharged for the products in the bundle (bundle package worth about $365 and charging $599), also the GPS site has less products in the bundle, than the Vemma site and charging $100 more. I have listened to all the conference calls with Anthony Powell the products are great but as far as pricing goes the message does not add up to the price list.

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