Melaleuca Expands To Mexico
by Tina Williams on January 24, 2014
Melaleuca, a manufacturer and distributor of 350 health and wellness products, welcomed the new year by announcing it has officially entered Mexico and is conducting business with its many new customers there.
With the addition of the Mexican market, Melaleuca operates in 17 markets worldwide.
By going south of the border, Melaleuca’s efforts have been quickly rewarded. Melaleuca already has thousands of customers who are enjoying its wellness products on an ongoing basis.
“We are excited to offer the citizens of Mexico the same high-quality, natural products that our customers around the world enjoy,” said Melaleuca CEO Frank VanderSloot.
“We have learned that the Mexican people do not want to sacrifice quality when it comes to their health and wellness products. Unlike consumer product manufacturers who spend billions on advertising, middlemen and retail stores, Melaleuca focuses its operations on scientific research and product effectiveness. And because of that focus, our products are second to none.”
The company held off on opening Mexico until now, VanderSloot said, because Melaleucawanted to continually grow its Hispanic market in the United States, dedicate resources to these existing customers and establish a deep leadership team of Hispanic marketing executives before moving into another country.
Melaleuca enters Mexico with a high degree of confidence, since many of the company’s independent marketing executives in the United States already have personal connections in Mexico.
Israel Palafox, Melaleuca’s vice president of sales for Hispanic markets, believes the company’s success in Mexico will continue for years to come.
“A combination of factors, such as strong demand for our wellness products, the in-country foundation we’ve established, the entrepreneurial spirit of the Mexican people, and the personal relationships our marketing executives hold, should make Mexico a stronghold for Melaleuca. Thousands of Mexican families will benefit by taking advantage of the steady residual income that Melaleuca offers to those who refer our products.”
The southward expansion continues Melaleuca’s international growth. While the majority of Melaleuca’s business growth continues from its U.S. and Canadian operations, sales from international countries accounted for 45 percent of its 2013 revenues.
Melaleuca does business in Australia, New Zealand, the United Kingdom, Ireland, the Netherlands, Germany, Canada, the Bahamas, Jamaica, Singapore, Malaysia, Japan, South Korea, China, Hong Kong and Taiwan.
Melaleuca: The Wellness Company enhances lives by developing, manufacturing and marketing more than 350 natural health and wellness products. These health, home cleaning, pharmaceutical and personal care products are designed to be safer and more cost-effective than grocery store brands.