ViSalus’ Content Marketing department received an esteemed 2014 W3 Silver Award in Copywriting for its Vi Blog and its blog extension program, the Vi Today’s Share.
The W3 Awards honor creative excellence on the web, and recognize the professionals behind the creative and marketing teams of the award-winning sites, marketing programs, social content and mobile sites. In its ninth year, W3 is the major web competition where companies submit content to be sanctioned and judged by the Academy of Interactive and Visual Artists (AIVA), an invitation-only, membership-based organization of leading web professionals.
More than 4,000 entries worldwide were submitted — many from Fortune 500 companies and international agencies and firms. Entries were judged by the AIVA in four categories with criteria upholding a high standard of excellence.
“We are so proud of our outstanding, hard-working and innovative team of marketing professionals,” said Blake Mallen, ViSalus Co-Founder and Chief Sales & Marketing Officer. “From sharing exclusive interviews and company news, to industry tips and inspirational stories from within the Vi Community, our marketing team uses storytelling to show how we are transforming lives across the globe.”
Vi’s Content Marketing team is responsible for the Vi Blog, which has generated more than 1 million impressions this year. The Today’s Share has garnered more than 10,000 people opting in to receive daily Vi features from the blog directly to their smartphones by texting SHARE to 69979.
The W3 Award adds to the growing list of honors and awards ViSalus has already earned this year. In addition to the Kaltura Innovation Award and 4 Telly Awards, Vi has also been named Ragan Communications and PR Daily’s 2014 Content Marketing finalist for the “Best Blog” Award.
ViSalus, Inc. is a healthy lifestyle company that is dedicated to Challenging the World… 10 lbs. at a Time. Founded in 2005, ViSalus develops high-quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters.
ViSalus markets its products in North America under the ViSalus® brand and in Europe under the Vi™ brand, through the Body by Vi Challenge®. ViSalus is headquartered in Los Angeles, California and Troy, Michigan. For more information about ViSalus, please visit Vi.com and follow the Vi-Community on Facebook (Facebook.com/Vi) and Twitter (@ViSalus).
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