Top 5 Mistakes New Network Marketers Make

Jon Addison,Primerica


As excited as a veteran network marketer is to fold a new recruit into the fold, there's always a part of them that holds their breath, hoping to get their new recruit into training before they open their mouth and launch their business on the wrong foot. Here are the top 5 common mistakes almost every network marketer has made. 

1. Start calling their friends and family as soon as they sign up. As exciting as it is to launch a new business, it's just as important to get trained first. A Real Estate agent has to take a certain amount of classes and pass an exam before practicing real estate. A McDonald's franchise owner has to go to Hamburger University before they're allowed to own a McDonald's. Yet, in our industry – so many new recruits jump right into the deep end and wonder why they can't swim. 

If you ask any veteran, successful network marketer what the most important part of their business is and the answer will be unanimous: training. 

2. Quit after a few negative responses. Harry Potter, the best-selling novel/series that put J.K. Rowling on the map and earned her the title of first author billionaire, has over 48,000 1 star reviews. However, this isn't the first of the negative responses J.K. Rowling received. She received 20 rejections from publishers before Harry Potter was finally picked up, Lord of the Flies received 20, Gone with the Wind 38 and Gertrude Stein sent poems in for over 22 years before one was finally published. 

We all know the famous Michael Jordan story of how he got rejected from his Sophomore basketball team. It was that rejection that motivated his basketball career. What seperates business minded people from the non-business minded people is how they handle rejection. Although neither party enjoys rejection, the business-minded person uses rejection as fuel for their fire instead of the water that puts it out. 

3. Answer every question. It's okay not to know all the answers. Yet, for some reason, a new person is more reluctant to say the words 'I don't know'. There's not a single person in any field who knows everything they need to know about their specialty. When asked a question they don't know the answer to, a new person panics and will say what they believe the answer is. Often times, they find out later they misinformed their customer/prospect and now has to go back for 'cleanup'. 

The better solution would be to say, I don't know, but I can find out. Then get the answer to them. Your customer will appreciate this more in the long run because now they know you're 1. honest and 2. follow through with your word. 

4. Take advice from the wrong people. John Addison, from Primerica, says it best. Don't take advice from anyone more stupid than you. Although that's probably a harsh way to say it, it was part of a great speech he made in front of thousands and one that I've listened to at least a dozen times. 

It's probably the most common mistake a newbie makes. They sign up with said company and the first thing they do is ask their broke Uncle Bob what they think. Find someone who has what you want, do what they do, and you'll get what they got. If you want to learn how to make a million dollars, then chances are your buddy Joe, who's living paycheck to paycheck, is not the right person to ask. The same goes with business. 

5. Google the company to see if it's legit. This is great if the person knows how to decipher the good info from the piles of junk, bust most people don't. The internet is like a bathroom wall and anyone can say whatever they want. One disgruntled customer or recruit can write a blog about their experience and suddenly this becomes fact because it's on Google. 

What's worse, is many of the company's competitors are writing negative blogs and articles to draw attention. Then, at the end of the article, they're giving their supposed 'unbiased' reason why their company is the better option. It's a cleverly disguised marketing technique. One that most new people can't identify.

Business for Home is a great way to do research on a company because we try to give the good and the bad while filtering out all the junk. 


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