LEO sponsors DSA UK 50th Anniversary Event

Dan Anderson LEO CEO


Entrepreneur training specialist company LEO is the Diamond level sponsor of the DSA UK’s 50th Conference event, to be held today at St Johns Hotel – Solihull, UK.

Reflecting on the past 50 years of the direct selling industry, and looking forward to what the next 50 years may bring, the DSA conference also provides an opportunity to share best practice, relevant legislation and future regulations of the Direct Selling industry set by the DSA.

The conference will hear keynote speakers including the Chair of the DSA UK and General Manager of Amway, Andy Smith, and Director General of the DSA UK, Lynda Mills.

Local MP for Northamptonshire, Chris Heaton-Harris, who has been a strong voice in the government for the Direct Selling industry, will also be speaking.The event will also see LEO Co-Founder and Chief Marketing Officer Atif Kamran present the highly anticipated Hall of Fame award.

Dan Anderson, CEO and Co-Founder of LEO, said: We are delighted to be sponsoring the DSA conference on the eve of its 50thanniversary. LEO are passionate supporters of DSA, building solid relationships around the world. We are a Prospective Member of the DSA UK and it is important to us, not only to keep up with UK regulation, but to ensure that we are constantly meeting the standards set by the Direct Selling industry today. Attending the event will give us the opportunity to share our experiences and hear from some of the other top Direct Selling companies in the UK.

We are proud to be presenting the 'Hall of Fame' award which recognises significant contribution made by a business to the industry.

LEO was founded in the UK in 2012 by Dan Andersson and Atif Kamran, who both have a long career in the direct selling industry. LEO specialises in training entrepreneurs through e-tutoring, e-learning and live seminars. The company is already active in Europe, Africa, Middle East, South Asia and China.

Last month the company took the revolutionary step of launching its own digital currency, LEOcoin, which is being traded on its own exchange. More than 32,000 merchants all over the world have signed up to accept and trade in LEOcoin, and almost 160,000 members are already transacting in the currency.


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