Sophie Paris, which recently celebrated its 20th anniversary in Indonesia is fast expanding in the Philippines as it begins introducing new products, more often.
Starting this month, Sophie Paris Philippines Inc. (SPPI) will release its product catalogue on a monthly basis. Currently, catalogues are released every 35-40 days. With this development, Area Sales Manager Laurence Pedro said customers can enjoy fresh and new styles and designs of premium quality and affordable fashion items more frequently.
Every new catalogue is composed of 90 to 95 percent new products from garments, bags, shoes, accessories, home living and cosmetics. Sophie Business Centers (BCs) nationwide conduct a Catalogue Launching Event when a new catalogue is out. A product guide is sent to all BCs as well to have consistent and identical product knowledge. We always offer something new in various categories of products to keep our members excited and to meet their different needs, Pedro said.
As they perk up their marketing and promotion campaign to complement their products, SPI is optimistic about achieving its goal of becoming the top direct selling company in the Philippines.
SPPI will continue to develop and promote BCs nationwide to provide better accessibility to more Filipinos all over the country. We also provide our members more training about business strategies, marketing and product knowledge so they can promote our products effectively. Starting June 2015, SPPI will now have its monthly catalogue, Pedro said, adding that Sophie BCs nationwide conduct approximately 1000 Fashion Shows annually in various locations in the Philippines.
SPPI's member base has continued to grow with more than 400,000 members and over 150 BCs throughout the country.
Backed by highly competitive products, a lucrative marketing plan, and efficient sales and marketing tools, we can say that a lot more is in store for us and for our customers in the coming days, he said.
SPPI, established in 2002 in Philippines is a global enterprise founded in Jakarta in 1992 by French entrepreneur Bruno Hasson. SPPI is also a member of the Direct Selling Association of the Philippines (DSAP).