Grandma Jackie Wins DSA UK Award

Lynda Mills DSA UK


Jackie Venables, a grandmother from United Kingdom, has been named the 50+ direct seller of the year in the first ever UK Direct Selling Awards, organised by the Direct Selling Association, the trade body for direct selling in the UK.

Mrs Venables who is a distributor with cosmetics firm Oriflame, started direct selling because she wanted to pay for new curtains. Having enjoyed both selling and earning extra money, she decided to stay with the company and is now one of its top sellers.

Lynda Mills, director general of the DSA, said: Direct selling appeals to so many different types of people and Jackie’s story shows just how easy it can be to start direct selling and make a success of it. These awards are a true reflection of the strength of direct selling in the UK. Congratulations to Jackie on winning this award and on the successful direct selling business she has built for herself.”

The awards were judged by Saira Khan, from The Apprentice, Tricia Philips, the Daily Mirror’s award-winning small business editor, Kalpana Fitzpatrick, financial journalist and founder of and Lynda Mills of the DSA.

Direct selling includes products bought from a catalogue delivered by direct sellers (such as cosmetics), products bought in a group party environment (like kitchen equipment or jewellery), products demonstrated in a customers' home (such as make up), or products bought direct from a direct seller at events like craft fairs or fitness clubs (like cards or nutritional supplements). Members of the DSA include Avon, Forever Living, Herbalife, Stella & Dot and Amway.

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