Silpada Launches Stylemaker Program
Silpada, a leading direct sales and e-commerce accessories company, today announced the launch of its Stylemaker program, a modern way for women to share and sell the company's handcrafted jewelry and accessories.
The introduction of the Silpada Stylemaker in February 2016 carves out a new category in the direct selling industry by creating a more accessible and casual selling opportunity for women.
The program is designed for the digital-driven woman who is interested in adding to her current income (not replacing it). She is not expected to recruit a team or host parties.
The launch of the Stylemaker program also introduces the Silpada ShopBox, an exclusive Stylemaker perk and the first of its kind in the direct sales industry.
When Silpada was founded in 1997, it was a pioneer in the industry for removing the formal presentation from the home party, said Kelsey Perry, Co-Chief Executive Officer. Today, nearly all direct sales companies have eliminated the formal presentation. We hope to transform the industry again by delivering a refreshed business model that pairs box delivery with a more casual selling method.
After the successful November launch of the Style Card™, Silpada's customer loyalty program, the Stylemaker program adds to Silpada's already-existing business opportunity, which includes more than 25,000 Silpada Representatives across North America.
By offering two ways to sell Silpada—as a traditional Representative or as a Stylemaker—we're speaking to a larger demographic of female entrepreneurs, said Ryane Delka, Co-Chief Executive Officer. Whether she wants to earn a little extra spending money to buy the boots she's been eyeing or replace her income by building her own jewelry business, she can choose the best fit for her lifestyle.
About Silpada
Silpada is a direct sales and e-commerce accessories company committed to empowering women through fashion entrepreneurship. Millennial moms Kelsey Perry and Ryane Delka lead the company as Co-Chief Executive Officers, and are recasting the brand for a new generation of women. Silpada's product offerings include an industry-leading .925 Sterling Silver Collection, a brass-based KR™ Collection and a versatile Accessories collection of handcrafted scarves, handbags and small leather goods.