Plexus Worldwide Names President, Adds Chief Marketing Officer

 

Scottsdale-based Plexus Worldwide, a leading direct-marketing weight-loss and health-supplement seller, announced that effective Feb. 1, Alec Clark’s title changed to president of Plexus Worldwide and Cindy Latham will join the executive team as chief marketing officer.

“As Plexus began to grow Alec and his team became the catch-all, overseeing many projects and departments beyond those related to marketing,” Tarl Robinson, Chief Executive Officer of Plexus Worldwide, stated in a press release. “This realignment of title better reflects Alec’s true role within the company.”

Mr. Clark will continue to oversee many of Plexus’ external and Ambassador-facing departments including those responsible for events, education, sales, business development, communications, social media and community involvement.

“My passion for our ambassadors and our products has never been stronger,” Mr. Clark stated in the release. “I feel so blessed to work with so many good and talented people. Being part of this amazing company’s growth has been a career highlight and I’m so excited to continue to play a role in its long-term growth and future.”

As CMO, Ms. Latham will oversee Plexus’ product marketing, market research, research and development, creative services, digital marketing and branding.

“Cindy is already well known within the direct selling and natural health industry and has more than 25 years experience leading global marketing sales and product teams,” Mr. Robinson stated in the release. “Cindy was in high demand, and we’re very fortunate to have her join us as part of the Plexus leadership team.”

Most recently Ms. Latham served as consultant representing clients such as Stella & Dot. As senior vice president of global marketing for the Shaklee Corporation, she was responsible for the development, marketing and launch of 90 percent of products sold by Shaklee.

Earlier in her career Ms. Latham was the vice president of marketing for Quorum International and the director of marketing for the Fuller Brush Company. A regular speaker and panelist at industry organizations and events, she is an honors graduate of the University of St. Thomas and Carleton College.

“I was immediately impressed by the company’s staff and senior leaders and I’m thrilled to join the talented executive team at Plexus Worldwide,” Ms. Latham stated in the release. “I’m excited to utilize my product marketing and development expertise to help the company continue on its incredible growth trajectory.”

About Plexus Worldwide

Plexus Worldwide, the highest ranking direct seller on the list, got its start eight years ago in Scottsdale, Arizona, and has since expanded into Canada and Australia. With a strong focus on weight-loss and pain-relief products, Plexus is the No. 2 health company in this year’s ranking. The direct seller generated 16,458 percent growth over three years, closing out 2013 with $159.8 million in revenue.