Isagenix Appoints Erik Coover As Chief Visionary Officer

Isagenix, currently in a fierce lawsuit with Modere, in a press release:

Coover, son of Isagenix co-founders Jim and Kathy Coover, was promoted earlier this year to chief visionary officer with the main focus of driving the company’s strategic vision, originally established by his parents, to impact world health and free people from physical and financial pain, and in the process, create the most trusted and respected health and wellness company in the world.

“Erik is a perfect fit for this position because of his visionary leadership,” said Travis Ogden, Isagenix’s chief executive officer.

“He has worked his way up at Isagenix over the past decade, so he intimately understands the needs of our customers and our independent distributors.

 

Alongside our incredible executive leadership team, Erik will help Isagenix stay steadfast in our approach as we focus on significant developments in technology and product innovation in 2020.”

Coover currently leads the fastest-growing Isagenix demographic—millennials—and spearheads the company’s aggressive sustainability initiatives with a goal of zero waste packaging by 2028.

About Isagenix International

Established in 2002, Isagenix provides systems for weight loss, performance, vitality and well-being, personal care and beauty, and financial wellness​. With half a million customers worldwide and more than 100 products, packs, and systems globally, the company is committed to supporting healthy change in its customers’ and independent distributors’ lives.

Isagenix shares its products and solutions through a network of independent distributors in 14 markets: the United States, Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. Isagenix is a privately owned company with headquarters in Gilbert, Arizona. For more information, visit Isagenix.com​.