Branislava Nasteska Paves Way for Touchstone Essentials’ Growth In Europe

Touchstone Essentials’ recently appointed EMEA Sales Director, Branislava Ancheska Nasteska is a direct sales trailblazer. Over the past 30 years, Branislava, “Bani” laid the groundwork for multiple direct selling businesses to thrive in Europe, Russia, the Middle East, and Asia. But Bani isn’t solely building teams, she also has robust experience in the global regulatory landscape, paving the way for new markets.

Bani had her own company for 14 years, successfully launching different businesses, including a direct sales cosmetics company. Her personal business successes not only opened many doors throughout Europe and farther east, but laid the foundation for her most recent journey.

Bani’s years of experience in direct sales recently led her to the US-based Touchstone Essentials. She was seeking a new project with an established company that she could build on; a growth opportunity that could help her continue to expand her network across Europe and abroad. Her research led her to Touchstone Essentials’ founder and CEO, Eddie Stone, and they immediately clicked. With her years of experience, she’s working to build Touchstone Essentials’ business for rapid expansion across Europe.

Bani started her direct selling career years ago in North Macedonia. Bani believes that once you set your mind to something, it’s up to you to make it a reality, and that’s exactly what she did. Bani built a business from her home with a reach across Eastern Europe. She went from sorting packages in her home for her team to the Vice President of Sales for a multi-national company.

Despite coming from a small country, Bani quickly recognized her own talent for network building and quickly began expanding her career throughout Europe and beyond. Bani’s expertise in product registration and regulatory processes had her taking the lead on registering new and novel supplements such as CBD.

Health and wellness is at the forefront of Bani’s work. She’s passionate about helping people access quality supplements that can greatly improve their lives.

“We need to be clear about what we choose for our health and Touchstone Essentials is tested, science-backed and verified. I expect a lot of leaders in Europe to join the company once they see the high-quality products available,”

says Bani.

Bani believes that people sharing their personal experiences with the products is the best way to reach others.

A mother and grandmother, Bani takes immense pride in helping people improve their lifestyles with healthy natural products. It’s this passion that guides her when building her teams. With a large team behind her, Bani strategically works with influencers from across Europe, from musicians to TikTok stars, nutritionists, and athletes–anyone who shares the desire to spread the word about holistic wellness.

“People want a healthy life. That’s why I seek out people who embody this lifestyle,”

says Bani.

Some of her key leaders include the vibrant young mother and wife of famous footballer, Anita Calcan and the clean food advocate Pinar Isik. Both leaders promote a healthy and natural lifestyle and are on a mission to bring their communities trusted natural products.

By empowering individuals to lead cleaner, healthier lives, Bani’s vision is to promote Touchstone Essentials as a trusted wellness brand with high-quality products across the European market.

“Our detox products can change people’s lives and with Touchstone Essentials, we can achieve a healthy life while being conscious of the people and the planet around us,”

adds Bani.

Bani has been working steadfastly building a network of devoted direct sales professionals to build Touchstone Essentials’ footprint in the EU. In fact, her first online post seeking individuals to join the team received a thousand leads and hundreds of interviews.

Preparing for a record 2025, Bani’s natural flair for direct sales and years of experience is sure to see success in Europe. Bani believes that now is the time to get involved with Touchstone Essentials as they prepare to amplify their reach across the continent.

About Touchstone Essentials

Touchstone Essentials was founded in 2012 by industry veteran, Eddie Stone, with a vision of organic goodness accessible to everyone. Touchstone Essentials has been experiencing significant growth in the US and beyond thanks to the automated marketing systems available to its affiliates. They describe themselves as proud rebels with a cause, offering products to detox, build, and balance the body.

When you join as an affiliate+ you’re the CEO of your own empire, but you’re not alone. Touchstone Essentials includes a turn-key digital marketing system, free Gift Cards and other acquisition resources, all at no cost. Learn more about how to build a good life at www.thegoodinside.com.