Zinzino Celebrates 20 Years Of Redefining Personal Health

The Nasdaq-listed, health tech company Zinzino marks two decades of pioneering the space that is now driving a new standard in personal health. What began as a Scandinavian start-up spearheading the next generation of direct selling, has transformed into a global leader in test-based, personalized nutrition, operating in over 100 markets across five continents.

Zinzino’s purpose has always been clear: to take the guesswork out of healthier living. Today, their third-party tested product lineup has propelled the company’s holistic, test-based approach to the forefront of what modern-day nutrition can accomplish. More than 500,000 customers worldwide are starting their health journeys with hard facts and actionable insights from Zinzino’s portfolio of scientific home health tests and tailored supplements for Omega-3 deficiency, immune, gut, and skin health.

Pioneering the Next Generation of Social Selling

Since day one, Zinzino’s Norwegian founders, the entrepreneurial couple Hilde and Ørjan Sæle, have been committed to bringing direct selling back to its roots — reclaiming its customer-focused foundation with life-transforming products and sustainable best practices.

With a current global community of 40,000 Independent Partners, the founders can look back at 20 years of driving sustainable social selling, serving their distributors with the tools to build a business in health and wealth on their own terms. Today, the backbone of direct selling has evolved into a go-to-market strategy across any sector seeking to build brand loyalty on personal endorsements from people the customers trust.

“Our growing community of visionaries has turned into a global movement of social entrepreneurs driving the ‘test, don’t guess’ revolution with life-transforming products at our beck and call,”

shared Kerstin Öhman, Zinzino Independent Partner since 2005.

From Family Start-Up to Global Movement

Zinzino’s success story began with a simple notion: the world is out of balance. People consume an excess of Omega-6-rich foods while falling short of Omega-3s in their diet. Adding insult to injury, most Omega supplements on the market don’t have any proven effect. When acquiring a unique scientific formula back in 2012 Zinzino had the means to help people reveal and restore their essential Omega-6:3 levels in 120 days.

“Together, our BalanceOil and BalanceTest served as catalysts to redefine the concept of fish oil and set a new standard in personal health. Our Partners are bringing the message to the world,” 

says Ørjan Sæele, co-founder of Zinzino.

Empowering the World With Test-Based Nutrition

Today, the global Omega-3 deficiency impacts nearly 80% of the population, and three-quarters of the U.S. adult population supplement to bridge the nutritional gaps. Self-awareness is growing and scrutinizing consumers seeking to be proactive about their health and demand tailored supplement routines that work. Zinzino’s pioneering test-based nutrition strategy has made them innovators in a space that puts people in the driver’s seat of their overall well-being.

Dag Bergheim Pettersen, Zinzino CEO, shared:

“Insights about the state of the body are hard currency today. Zinzino was the first to market in connecting the dots between personal health, informed decisions, and a healthier future.”

The World’s Largest Fatty Acid Database

Every blood spot sample in Zinzino’s health test portfolio is anonymously analyzed in full confidentiality by Vitas, a world-leading independent blood spot testing lab in Norway. With the results in hand, Zinzino’s customers can reliably, without bias, learn about the state of their bodies and whether their lifestyle is sustainable. In 2023, the database exceeded one million dried blood spot samples, making it the largest of its kind globally. Today, 25,000 fatty acid profiles are analyzed monthly, and Vitas reports a 20% annual growth in test submissions.

Dr. Colin Robertson, Chief Product Officer at Zinzino, says that it’s not enough for the scientific community to know the facts. Understanding the cellular status of our own bodies is crucial for the future of human health. Dr. Robertson shared:

“We need to put the findings behind our research into practice in the real world where this vital knowledge can make a difference. The analyses of the blood spot samples give us a chance to do that. Our in-house scientists and nutritional experts work tirelessly to simplify the message so that our customers can understand the very best of this science in terms that are meaningful to their personal health.”

Future-Proof, Unparalleled Growth

With a visionary strategic focus allowing them to predict and drive trends while consistently rewarding customer turnover, compliance, and long-term commitment, Zinzino has built a seamless, sustainable ecosystem within a scalable, future-proof business model that fits perfectly in the trillion-dollar health and wellness sector.

Achieving an average annual sales growth of 20% over the past 20 years, Zinzino’s total revenue rose by 25% in 2024, and the company’s B shares reached a historic SEK 100.

Dag Bergheim Pettersen shared:

“Our Partners out in the field are essential to us reaching this historic 20-year milestone, says We’ve stayed true to our customer-centric business model, investing in new markets, cutting-edge technology, and disruptive innovations. Every decade, we’ve taken bold leaps of faith while consistently achieving all financial and strategic targets. Our double-digit growth for 19 consecutive years is a true testament to our foresight, resilience, and shared commitment.”

Looking Ahead

In a time and age plagued by lifestyle-related conditions that put the future of human health on the line, companies in the health and wellness space need to raise the bar. A brand without a clear, distinctive purpose is just another product. Today’s customers choose brands they can relate to, and Zinzino’s Partners out in the field are building those bonds every day.

Gabriele Helmer, CMO at Zinzino, says:

“I’m so very proud of the journey Zinzino has made. We’ve become a trusted, premium brand defined by our Scandinavian roots and unique promise to fulfil a need that resonates deeply in our communities across the globe.”

Zinzino projects that the global shift toward making informed health decisions based on blood tests will soon be the norm. In the next decade, the company estimates that 20 million people will subscribe to its test-based, personalized nutrition solutions in search of a healthier future where they are in charge.

Hilde Sæle shared:

“Better health is personal, not a guessing game. People deserve proof that their health investments are paying off, that’s pure logic, and we’ve now got more than 1.5 million blood spot tests backing us up. It’s time for the world to follow suit.”

About Zinzino

Zinzino is a global direct sales company from Scandinavia specializing in test-based, personalized nutrition and scientific skincare. It is a public limited company with its shares listed on Nasdaq First North Premier Growth Market. Their scientifically proven nutritional supplements are available on more than 100 markets across the world.

Zinzino owns the Swiss, biotech skincare brand HANZZ+HEIDII, as well as the Norwegian research and production units BioActive Foods AS and Faun Pharma AS. The company headquarters is in Gothenburg, Sweden with additional offices in Europe, Asia, the US and Australia.