Carl and Cathie Firestone Achieve Elite Status at LifeWave
Carl and Cathie Firestone Achieve Elite Senior Presidential Director Status at LifeWave.
Multiple conventional businesses and franchise owners, Carl and Cathie Firestone recently turned to LifeWave as the opportunity of a lifetime and the vehicle to bring hope to the masses. The Firestones explain what they have experienced with this life-changing opportunity:
When dear friends Steve and Gina Merritt called the Firestones in July 2022, Carl and Cathie were not immediately enthusiastic about engaging again in MLM. While they had success in the industry in the past, they were jaded with similar competing products that every company seemed to offer.
The Firestones’ home renovation business in Orlando, FL was thriving, but the oppressive Florida summer heat was taking its toll on Carl, and the couple had been praying to God for another revenue stream. Never did they dream their answer would come in another MLM. But that all changed once Steve mentioned the 200 patents on the LifeWave technology. Carl had received a patent on one of his inventions for the manufacturing industry in the past and knew how significant the upside potential is when you have exclusivity and protection for 20 years with a patent.
The LifeWave Difference
“A patent changes everything and gives exclusivity, protection and longevity to the opportunity,”
says Carl Firestone.
After receiving significant health benefits from LifeWave’s flagship product, the X39 non-transdermal patch, Carl and Cathie saw the incredible potential that the LifeWave opportunity offered for everyone.
Carl has been an entrepreneur his entire adult life. He has owned 7 businesses across four sectors, including a small manufacturing company, two global contracting companies that he began in his father’s barn in northeast Ohio, and traditional franchising with the premier worldwide sub sandwich company.
Carl and Cathie have been married for 29 years.
“I have never seen him as excited about an opportunity as he is about LifeWave,”
Cathie says.
“This is the product, opportunity and the company we’ve all been hoping and praying for! The upfront start-up cost is extremely affordable. Anyone with a dream can get started and because the product is stellar and people get such remarkable and often quick results, it does the heavy lifting and convincing for us. The monthly overhead is locked in and low, and benefits the brand partner by making this affordable to the masses. In traditional business, if you want to increase revenue, all expenses increase as well, like rent, utilities, employees, cost of goods sold, insurance, etc. In LifeWave, as your income compounds, your overhead essentially stays the same. It’s nothing short of magical! You cannot get this low risk/high reward compounding effect in traditional business or franchising… it just doesn’t exist! And when you couple that with a patented product like X39, there really is no limit to what people can achieve and how many lives can be changed,”
says Carl.
The Right Leadership
A significant missing piece for most MLM companies is authentic leadership.
“When we heard David Schmidt speak for the first time, we knew LifeWave would be our new home. Not only is he the CEO, but he’s also the inventor of the technology! That’s unheard of in this industry. He personally holds over 200 patents! When you meet him, you see his heart for people and for being a force for good in the world. David is passionate about LifeWave products because they are labors of love. He’s using the incredible brilliance God has gifted him with to change the course of people’s lives, and we get to be a part of that. We as brand partners are able to use David’s solid credibility as a scientist and inventor as we share this remarkable technology,”
says Cathie.
“This LifeWave blessing comes from God first and foremost, and Cathie and I are forever grateful that He used Steve and Gina Merritt to bring it to us,”
says Carl.
The Firestones are grateful for their sponsors, Don and Sandi Mahrer, and credit much of their success to Steve and Gina Merritt’s, unwavering leadership and their THIS IS IT System.
“Steve and Gina Merritt are icons in the MLM industry. They could be enjoying their success with their children and grandchildren on the beaches of the world, but instead they choose to dive in day after day to help others achieve their dreams. We are on the right team at the right time with the right product and company,”
says Carl.

Conclusion
Carl and Cathie Firestone are taking LifeWave’s newly patented, affordable and miraculous technologies to everyone God puts in their path. David Schmidt has a goal for one billion homes to be impacted by LifeWave, and the Firestones are all in and looking for those who want to join them!
About LifeWave
LifeWave has recently skyrocketed from $20 million to over $500 million in revenue. They are dominating the industry and ranked among the top momentum companies in network marketing by Business For Home.
David Schmidt, visionary founder of LifeWave and inventor of X39, has dedicated himself to the success of LifeWave. With 200+ patents and groundbreaking studies, his work has revolutionized the industry and secured LifeWave’s place as the leader in health innovation.
For more information on X39 technology, clinical studies, and the LifeWave business opportunity check out their overview.
Get more information, facts and figures about LifeWave, click here for the LifeWave overview.
Disclaimer: At BFH, we strive to keep all content—articles, press releases, data—as accurate and current as possible at time of publishing. However, treat this content as a guide, not as definitive authority for business decisions. Publishing a press release does not imply Business For Home BV endorses a company or individual, nor guarantees its claims. No warranties or representations, expressed or implied, are made regarding the accuracy, completeness, or suitability of information provided on this website. All content is provided “as-is,” without liability for errors or usage. Always fact-check and conduct your own due diligence. BFH publishes press releases for the global Direct Selling / Network Marketing / Home Business community. Laws governing Direct Selling can vary greatly by country; BFH does not warrant that any company or content is in full compliance with various local or country-specific laws; it’s up to the reader to research, verify and comply with all applicable local regulations.
Recommended Distributors LifeWave
Nancy Hall
Linda Bell
Renita Brannna
CESAR OMAR ROMO LOPEZ
Dr. Linda Goggin MD
Laura Balzer
Helena Ribeiro
Sebastian Schmersträter
Anca Fabiszewski
Larry Yang