Tag: Oriflame
Oriflame Direct Sellers Santa Benga and Matt Brown Featured in National Media: “How I Manage My Money”
March 27, 2026
As recently published in inews.co.uk, and featured by dsa.org.uk, Santa Benga and Matt Brown are a couple about to be married, who also run a direct selling business with Oriflame in their spare time. They were ...
Read more
Oriflame Announces Brand Sponsorship of Kamila Andini’s Four Seasons in Java as Part of Its 2026 APAC Marketing Strategy
December 17, 2025
STOCKHOLM – Oriflame is proud to announce its role as Brand Sponsor of Four Seasons in Java, the highly anticipated new film from acclaimed Indonesian director Kamila Andini. As Oriflame advances its 2026 marketing strategy, the brand ...
Read more
Oriflame Appoints Robert Bensoussan as Chairman
November 24, 2025
Following the agreement of its comprehensive recapitalisation transaction (the “Recapitalisation Transaction”), which reduces debt by approximately €550m, extends the group’s revolving credit facility and provides a capital injection of €50m from the shareholders and a consortium ...
Read more
New Proprietary Research From Oriflame Redefines Beauty As a Powerful Driver of Wellbeing
October 10, 2025
Global beauty and wellbeing company, Oriflame, today releases its first Beauty & Wellbeing Report, revealing a major shift in how women around the world experience and define beauty. Based on a study of 3,500 women across seven ...
Read more
Oriflame Shares Financial Results For Q1 2025
April 28, 2025
Oriflame recently announced its financial results for the first quarter of 2025. Euro sales during the quarter declined by 7% to $165.3 million, while adjusted EBITDA represented a $1.14 million loss. Adjusted net profit was $7.38 ...
Read more
Oriflame Q3 Sales Down 19% To €130 Million
October 28, 2024
“The Board of directors of Oriflame Holding Limited, the Company and its advisers are proactively exploring options to address its capital structure and are evaluating potential recapitalisation opportunities. In connection with such efforts, the Company is ...
Read more
Oriflame Revenue And Profit 2023 In A Free Fall
December 11, 2023
According to Oriflame: “Founded in 1967, Oriflame is a social selling beauty company with sales in more than 60 countries. Its portfolio of Swedish, nature-inspired, innovative beauty products is marketed through more than two million members, ...
Read more
Oriflame Appoints Anna Malmhake As CEO
May 29, 2023
Oriflame today announces the appointment of Anna Malmhake as its new Chief Executive Officer and President. Anna will take over the position from Magnus Brännström, who earlier announced his decision to step down after 18 years ...
Read more
Oriflame Announces Reduction Of Activities In Russia
March 23, 2022
According to an Oriflame press release: The continuing war along with operational and legal challenges makes it impossible for us to continue our Russian business in its current form. Therefore, we will further reduce operations in ...
Read more
Indian High Court Sets Aside Order Restraining E-commerce Majors From Selling Amway, Oriflame
February 1, 2020
The Delhi High Court on Friday set aside a single judge”s order restraining e-commerce majors like Amazon, Flipkart and Snapdeal from selling health and beauty products of direct sellers — Amway, Modicare and Oriflame — without ...
Read more
Oriflame Founders Make Offer To Buy Out Swedish Cosmetics Company
May 22, 2019
The founders of Oriflame have made an offer to buy out the shares in the Swedish beauty products company they do not own, valuing the company at 12.9 billion crowns (1.03 billion pounds). Oriflame’s main owner, ...
Read more
Oriflame’s Co-Founder Jonas Af Jochnick Has Suddenly Passed Away
May 17, 2019
“It is with great sadness that we have received the tragic information that Jonas af Jochnick has passed away. As late as yesterday, he was in the office full of enthusiasm and ideas for new ...
Read more





