ASEA Unveils Vision For The Future

ASEA®, a global pioneer in wellness and redox-based health products, proudly marks its 15th anniversary this year, reflecting on a history of innovation, stable growth, and commitment to empowering distributors in the direct sales industry.

As the company embarks on this milestone, Founder and Chair Tyler Norton and new CEO Jarom Webb unveiled a vision aimed at driving future growth through three core strategies: next-generation redox products, existing and new market expansion, and significant investments in the business opportunity it provides its associates.

This vision was shared earlier today at its Pleasant Grove headquarters during an exclusive invitation-only event with the company’s top associate leaders from around the world.

“Fifteen years of success is not merely a celebration of the past, but a launchpad for the future. Yes, we’ve built a strong, stable foundation. But by embracing both the heart and the opportunities of a start-up—along with Jarom’s energetic and strategic leadership—we are poised to propel ASEA into a new era of growth and innovation.”

Norton stated.

Fully open and operating in 34 countries, ASEA’s global presence underscores the power of a principles-based direct-selling model that has proven resilient amid industry challenges. The company remains deeply committed to the direct sales distribution channel and the long-term, legacy success of its associates across the world.

Webb, who is a founding executive of ASEA and has held various leadership roles ranging from CFO to president since the company’s inception, stepped into the role of CEO in November. Earlier today, he expressed excitement about the opportunities ahead.

“Today, more than ever, we are extraordinarily well-positioned to elevate our founding vision of bringing our life-changing products, financial opportunity, and culture to the world—and to do that Webb emphasized, through you and through a channel I’ve been part of and have loved for more than 25 years.”

Webb emphasized,

ASEA’s journey reflects a commitment to consistent growth, grounded in a culture that values stability as a driver for transformation. With a 15-year track record of profitability, no long-term debt, and a privately held, founder-controlled structure, ASEA is prepared to seize new opportunities.

Webb remarked:

“At ASEA, stability is foundational to our mission. Looking to 2025 and beyond, we will not only maintain our success but amplify it. We have tremendous financial flexibility and scalability to make investments in our field, to further strengthen both our products and our systems, and to capitalize on future global opportunities.”

Norton further underscored,

“We are catalysts for change—not just in our business but in the lives of our associates, customers, and communities. We are poised to inspire transformation for everyone connected to ASEA.”

About ASEA

ASEA, a global leader in redox technology, is pioneering cellular health products through a principles-based, direct-selling business model. ASEA offers first-to-market revolutionary redox signaling molecule products, helping your cells work together as they’re meant to do.

Our redox technology supports the body’s natural cellular renewal and communication and signals the regulation of genetic pathways. ASEA redox products power the potential of your cells, body, and life to help you feel your best.* Founded in 2010, ASEA currently operates in 34 international markets. For more information about ASEA® products or the accompanying business opportunity, visit aseaglobal.com. ASEA: We power potential™

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. This material is intended for a US audience only.