Building An International Network Marketing Business: A Strategic Approach

An exclusive Interview with Sven Goebel.

With the start of the Chinese New Year—a time of renewal and opportunity—we took the occasion to discuss international expansion, particularly the immense potential in Asia. Business For Home recently featured insights from Sven Goebel, a distinguished network marketing leader, on his strategies for building a thriving international business and his bold push into the region.

What is the key to building a truly global business?

Sven Goebel:

“Success always starts at home. Too often, people rush into international markets without first establishing a strong foundation. Network marketing is built on trust and relationships. A solid home base allows for strategic scaling instead of taking unnecessary risks.”

What is the biggest mistake people make when expanding internationally?

Sven Goebel:

“They focus too much on product science and miss the potentially bigger picture. They zoom-in rather than zoom-out. While attracting customers is important, leadership is what sustains and grows a business, especially in new markets. At Zinzino, we are customer-centric as our unmatched statistics show, but without strong leadership, you cannot build and maintain a growing customer base. Leaders commit to long-term success because they see the vision, and you must articulate that clearly.”

What are some key considerations when entering new markets?

Sven Goebel:

“Be prepared to invest—not just financially but personally. Relationships drive business, and building them requires presence. Travel is essential; credibility cannot be established from a distance. Many underestimate the cost of international expansion, but to truly lead in a market, you must be there, understanding its dynamics firsthand. Most importantly, ensure the company is prepared to support your expansion plan.”

Why is Zinzino a great company for global expansion?

“Zinzino provides an ideal foundation for international growth. The infrastructure, science-backed products, seamless logistics, and strong leadership mean we never have to overpromise. Many companies struggle with regulatory, product, or logistical challenges when expanding. With Zinzino, we focus on growth, knowing the company delivers consistently and reliably.”

Which markets hold the greatest opportunities?

Sven Goebel:

“Having built a multi-million-dollar monthly business across Europe and the Americas, our focus is now shifting eastward. Markets like China, South Korea, and Japan present immense opportunities—if approached correctly. The timing for Zinzino’s concept in these regions is impeccable, and the momentum is undeniable. This expansion has the potential to propel Zinzino to a billion and beyond. That’s exactly where our attention is right now.”

Any final advice for those looking to succeed internationally?

Sven Goebel:

“Be strategic, resilient, and fully engaged. Build a strong home base, communicate with vision, invest in relationships, and align yourself with the right company. Success isn’t about finding the “right market”—it’s about becoming the right leader. When you position yourself with a winning team and a company that provides the right tools and stability, the world is yours to build.”

For more insights into global network marketing expansion, follow Sven Goebel’s journey with Zinzino as he rapidly scales operations into Asia and beyond.

About Zinzino

Zinzino is a global direct sales company from Scandinavia specializing in test-based, personalized nutrition and scientific skincare. It is a public limited company with its shares listed on Nasdaq First North Premier Growth Market. Their scientifically proven nutritional supplements are available on more than 100 markets across the world.

Zinzino owns the Swiss, biotech skincare brand HANZZ+HEIDII, as well as the Norwegian research and production units BioActive Foods AS and Faun Pharma AS. The company headquarters is in Gothenburg, Sweden with additional offices in Europe, Asia, the US and Australia.

Get more information, facts and figures about Zinzino, click here for the Zinzino overview.

Become a Recommended Distributor

Direct Selling Distributors, they are active professionals, who love to team up with you!

Write a comment

Connect with