AAA+, AA+, A+ and B: Company Ranks Explained
The BFH Momentum List and AAA+ ranking system for Network Marketing companies (also known as MLM – Direct Sales – Social Selling companies) often becomes an important part of a business builder’s due diligence.
DUE DILIGENCE: the investigation or exercise of care that a reasonable business or person is expected to take before entering into an agreement or contract with another party, or an act with a certain standard of care.
In other words, opportunity seekers often want to know:
- How is a company doing, compared with its peers?
- How transparent is the company?
- Are field leaders building with this company actively engaged, promoting, successful?
Millions of field leaders around the world view these ranks annually, sometimes with intent to create a shortlist of interesting opportunities if they are in the “looking zone.”
This ranking system is based on a number of facts and figures such as:
- Momentum ranks
- Simularweb ranks
- Company page views
- Company reviews by distributors
- YouTube view ranks
- YouTube subscribers ranks
- Revenue growth in %
- Revenue growth in $ Millions
- Number of top earners
- Company head office visits
- Conventions we visit all of the world
- Company Recommended Distributors
- Insider information
The companies periodically receive a classification, based on the following. Approximately:
- 5% have a AAA+ ranking, the highest recommendation.
- 30% have a AA+ ranking.
- 35% have a A+ ranking.
- 30% have a B ranking.
The above data is also available in the Business For Home app, available for both Android and iOS. We recommend you download the app below.
What do the grades mean?
- AAA+ Based on available data and industry indicators, the company shows strong performance across leadership, growth, and field activity, reflecting high overall momentum.
(1,000 Momentum ranks points)
- AA+ Based on available data, the company generally shows solid performance across key metrics, with positive indicators in leadership, product-market fit, and field engagement.
(500 Momentum ranks points) -
A+ Based on available data, the company shows mixed or developing signals across growth, field momentum, and overall activity. This can reflect companies at different stages or with varying levels of momentum.
(250 Momentum ranks points) -
B Available information is limited, conflicting, or unclear, making any reliable assessment difficult.
(Zero Momentum ranks points)
| Nr | Company |
Business Grade
|
Momentum points
|
|---|---|---|---|
|
1
|
LifeVantage |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,872
Rank: 14
-1
|
|
1
|
PhytoScience |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
9,815
Rank: 132
-1
|
|
1
|
LifeWave |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
13,220
Rank: 11
-1
|
|
1
|
ASEA |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,665
Rank: 22
-1
|
|
1
|
MWR Life |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
13,955
Rank: 6
0
|
|
1
|
Atomy |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
11,275
Rank: 71
0
|
|
1
|
Total Life Changes |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,559
Rank: 25
-1
|
|
1
|
THREE International |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,691
Rank: 21
-1
|
|
1
|
Vida Divina |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,159
Rank: 37
0
|
|
1
|
Farmasi |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,742
Rank: 19
-2
|
|
1
|
Amare Global |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,268
Rank: 34
0
|
|
1
|
Partner.Co |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
13,237
Rank: 10
-1
|
|
1
|
PM-International |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
15,311
Rank: 3
0
|
|
1
|
Greenway Global |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
13,345
Rank: 9
-1
|
|
1
|
Bravenly Global |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
15,360
Rank: 2
0
|
|
1
|
Herbalife |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
13,724
Rank: 8
-1
|
|
1
|
Talk Fusion |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
13,860
Rank: 7
+60
|
|
1
|
Isagenix |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,502
Rank: 27
0
|
|
1
|
DoTerra |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,931
Rank: 13
-1
|
|
1
|
eXp Realty |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
14,985
Rank: 4
0
|
|
1
|
Velovita |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,092
Rank: 39
+1
|
|
1
|
QuiAri |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,292
Rank: 33
-1
|
|
1
|
Zinzino |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
15,536
Rank: 1
0
|
|
1
|
The Super Patch Company |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,757
Rank: 18
-2
|
|
1
|
Neora |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
13,005
Rank: 12
-1
|
|
1
|
ByDzyne |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
11,892
Rank: 43
+1
|
|
1
|
RIMAN |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,732
Rank: 20
-1
|
|
1
|
Young Living |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,470
Rank: 28
0
|
|
1
|
Vestige Marketing |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
11,048
Rank: 81
0
|
|
1
|
Soluni |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
9,846
Rank: 131
-2
|
|
1
|
Jifu |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,566
Rank: 24
-1
|
|
1
|
Healy World |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,507
Rank: 26
-1
|
|
1
|
QNet |
Business Grade
1,000
+1000 Points
0
Business Grade: AAA+
|
Momentum points
12,313
Rank: 32
+1
|
|
34
|
Melaleuca |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
12,318
Rank: 31
0
|
|
34
|
Life Plus |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
9,918
Rank: 125
-2
|
|
34
|
OlyLife |
Business Grade
500
+500 Points
0
Business Grade: AA+
|
Momentum points
7,844
Rank: 237
0
|
|
34
|
LegalShield |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
11,607
Rank: 55
+2
|
|
34
|
ModiCare |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
10,378
Rank: 102
0
|
|
34
|
LimeLife by Alcone |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
9,959
Rank: 123
-2
|
|
34
|
LR Health & Beauty |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
10,381
Rank: 101
0
|
|
34
|
InCruises (InGroup) |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
11,972
Rank: 42
0
|
|
34
|
Immunotec |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
12,239
Rank: 36
0
|
|
34
|
ACN |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
11,312
Rank: 69
0
|
|
34
|
Longrich |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
8,254
Rank: 207
-2
|
|
34
|
Natura and Co |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
10,203
Rank: 112
+130
|
|
34
|
AmeriPlan USA |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
6,472
Rank: 378
0
|
|
34
|
Monat Global |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
11,585
Rank: 59
+1
|
|
34
|
Cellements |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
5,096
Rank: 560
+2
|
|
34
|
LifePharm |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
9,387
Rank: 154
-4
|
|
34
|
Market America |
Business Grade
500
+500 Points
+1
Business Grade: AA+
|
Momentum points
11,166
Rank: 74
0
|
Disclaimer: The grades, rankings, and any related data reflect Business For Home’s interpretation of publicly available information and industry indicators at a given point in time. They are intended for informational purposes only and do not constitute endorsements, guarantees, or assurances of individual results. While we aim for accuracy, information may be incomplete, subject to change, or vary by market. Readers should independently verify all facts, figures, and claims, and conduct their own due diligence before making any business decisions.